PM412
Build Great Products as a Product Manager
Faculty
Roberto Hortal
Chief Product and Technology Officer at Wall Street English
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Great products solve real problems for your users and customers in ways that your customers love, yet work for your business. Today, these products are enabled by new technologies that make these solutions possible.
In this course, students will learn what it takes to discover, build and operate a great product as a Product Manager and how to lead and empower a product team.
Learning highlights
- Develop a solid foundation of the principles of strong product management.
- Dive deep into the Playbook of Product Management, exploring all the tools you and your team can use to discover, build and run great products
- Learn how to lead and empower cross-functional teams to turn unserved needs into great products
- Learn how to align product strategy with a company’s mission, vision, core values, and goals
- Learn how to apply product management principles as the company scales to ensure ongoing success
Course outline
10 classes
Session 1
Introduction to Product Management.
Session 2
Product Management for Tech Companies.
Session 3
Empowered Product Teams.
Session 4
Product Discovery.
Session 5
Product Strategy and Vision.
Session 6
Agile Product Development.
Session 7
Product Roadmapping and Building.
Session 8
Launch and Product-led Growth.
Session 9
Leading your Empowered Team.
Session 10
Final Project Presentation and Course Review.
Course materials
Books
Prerequisites
The final project and assignments will be based on product ideas from students in the class. As a prerequisite, students should think of a target customer, and pick a problem the customer would find highly valuable if solved. They should be able to articulate this in a 30-second “elevator pitch”. It is also possible to join another team for those who do not have an existing idea. Please email the instructor if you need help or clarification on this.
Methodology
We will use a combination of lectures, workshops, team work, team coaching, discussions and assignments that will lead to a final product presentation. The course will present plenty of opportunity to experience working as part of an empowered, cross-functional Product team taking a product from discovery to adoption.
Students’ own existing product/business ideas will form the basis of assignments and the final project presentation.
Grading
Roberto Hortal, a world-class product leader and innovator, builder of empowered teams, advisor, mentor and coach will help you become the kind of product manager that inspires empowered teams to create great products.
Following a long and successful international product leadership career, Roberto recently relocated to Barcelona to lead the global Product and Technology teams at Wall Street English.
See full profileApply for this course
Build Great Products as a Product Manager
by Roberto Hortal
Total hours
30 Hours
Dates
Jun 12 - Jun 23, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.