PM410
Leading Product Teams
Faculty
Malon Kraaijvanger
Senior Product Manager Data Platform at eBay Kleinanzeigen
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
As the leader of a product development team and the team’s point of contact within the wider organization, it is important to understand how to shape and guide your team. You will learn about concepts like: leading by context and not control, influencing without authority, and alignment. During the course, we will explore leadership styles and pillars, such as product vision and mission, setting team topology, roadmaps, OKRs, and continuous evangelism. By the end of the course, you will have a good understanding of the responsibilities of a product leader.
We will discuss the relevant concepts in the lectures. However, the course will primarily consist of hands-on workshops, where you will connect theory and practice. We will go through the topics using various frameworks that will help you as a product leader to set-up teams (from scratch), get onboard new team members and guide existing teams.
Learning highlights
- Understanding the responsibilities of a product leader
- Creating and leading empowered teams
- How to use various frameworks for team set-up and onboarding
Course outline
15 classes
Session 1
Leadership styles and principles.
Session 2
Leadership in product management.
Session 3
Empowered teams.
Session 4
Team topology.
Session 5
Collaboration vs. stakeholder management, evangelism.
Session 6
Listening, communication.
Session 7
OKRs.
Session 8
Roadmaps
Session 9
Group work: From purpose to practice.
Session 10
Group work: From purpose to practice.
Session 11
Group work: team canvas.
Session 12
Final presentations.
Session 13
Final presentations.
Session 14
Bonus session.
Session 15
Wrap-up and feedback.
Prerequisites
Product management foundation
Recommended, but not mandatory:
Product strategy
Agile product development
Methodology
We will go through theoretical concepts, which we will put into practice as the course progresses. During the course, we will have lectures, practice sessions, group work and presentations
Grading
Malon is a product manager who leads with empathy and enjoys building teams from scratch. She has product management experience in B2C software development, data and digital marketing. In her career she mainly focuses on the fundamentals, which helps teams to work more efficiently and create even more value for users.
Currently she's the product manager data & privacy at eBay Kleinanzeigen, an online marketplace in Germany. These teams are responsible for anything data privacy related as well as building the company's data platform, defining and executing the data strategy.
See full profileApply for this course
Leading Product Teams
by Malon Kraaijvanger
Total hours
45 Hours
Dates
May 01 - May 19, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.