PM411
Go to Market
Faculty
Jason Minkee Kim
Head of Corporate Development at ProtoPie
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The go-to-market (GTM) strategy is the blueprint of how the product or service gets delivered to the customer. This course will provide an overview of how to develop an effective GTM strategy using different market methodologies (including pricing, distribution & demographic factors). This blueprint will help you evaluate key insights for your product’s market entry. The course will also include several case studies that will help students develop a localisation development plan with the goal of producing an effective localized product strategy.
Learning highlights
- Understanding the components and frameworks of a GTM strategy.
- Defining target markets, market insights, and market entry plans.
- A strategic assessment of what makes your business unique and competitive.
- An action plan that will reach target goals and track milestones.
Course outline
15 classes
Session 1
GTM 1 - Introduction.
Session 2
GTM 2 - Understanding your customer.
Session 3
GTM 3 - Case study.
Session 4
Marketing 1 - Value proposition.
Session 5
Marketing 2 - Value delivery.
Session 6
Sales 1 - Addressable market.
Session 7
Sales 2 - Sales strategy intro.
Session 8
Sales 3 - Sales delivery.
Session 9
Business development - Intro.
Session 10
Partnership development - Intro.
Session 11
Financing - Intro.
Session 12
Project planning.
Session 13
Localization 1 - Intro.
Session 14
Localization 2 - Delivery.
Session 15
Wrap-up and final.
Prerequisites
HTE401A -From Zero to Hero
Methodology
Students will work in groups to develop start-ups and decide on a product. If the group exists from the previous course, students can choose to work in the same one to continue developing the same business idea.
The two assessments will be focused on creating a GTM strategy plan. The students are expected to incorporate knowledge obtained from each course. In addition, depending on the class structure, guest speakers may be invited to share their experiences of their own GTM strategy.
Grading
Jason is the Head of Corporate Development at ProtoPie, the most popular hi-fi prototyping tool in the world. Prior to ProtoPie, Jason served in several startups including Biginsight, the leading and largest funded marketing technology startup in Korea, and an early member of WeWork Korea and WeWork Labs Pacific, helping the unicorn startup enter the local market and launch the venture unit of WeWork that supports startups and SMEs. He is also a former entrepreneur (including an exit), a startup accelerator program lead, and a senior associate at a venture capital firm. Jason was selected by Forbes 30 under 30 Asia in 2017 as a rising star in Finance and Venture Capital and continues to be active in the early venture funding scene and serves on the board of directors at multiple startups. He is currently pursuing his MBA in Technology at the University of New South Wales (UNSW) and completed his undergraduate from the University of California, Irvine, double majoring in Public Health and Sociology.
See full profileApply for this course
Go to Market
by Jason Minkee Kim
Total hours
45 Hours
Dates
May 22 - Jun 09, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.