HTE415
Demo Day Bootcamp
Faculty Profiles
Don Ritzen
Founder & CEO at Stealth Mode
Ian Collingwood
Principal at UXdna
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Congratulations! This course is the culmination of your year’s work. In this module you will learn the essentials of fundraising, and how to create a persuasive accelerator application and presentation for investors.
This course will be personalized and focused on where you are with your start-up; that way, we will help you figure out the next step(s) you need to take in order to have a successful venture. This module will be different to what you’re used to, as the time will be split between lectures and personalized coaching for you and your team. This setup will allow us, as teachers, to personalize our teaching to your startup's situation and help you prepare for life after graduation, aka: getting into the real world and being prepared to talk to actual investors.
The course is designed based on my personal learnings of founding Rockstart and working with 150 startups who raised EUR 70 million and are now worth EUR 350 million.
Learning highlights
- 10 general lessons learned around fundraising
- Having an A++ accelerator application form ready with feedback from the teacher to continue startup after Demo Day
- Creating a high quality Demo Day pitch where all the most important elements investors are looking for are present
- Communication skills; presenting your project with authenticity
- Defining useful metrics
Course outline
15 classes
Session 1: Don
Introduction to course: main causes of startup failures, applying for an accelerator and why (not do it), what to look out for and how to fill in an accelerator form.
Session 2: Don
No class. Work on 25 questions in accelerator form by yourselves + open office hours
Session 3: Don
Lecture Startup fundraising: when to start, how much to raise, incl. real life case studies. (part 1 of 2)
Session 4: Don
Reviewing homework: accelerator forms in class and sharing peer-to- peer feedback + Startup pitch fundamentals
Session 5: Don
Lecture Startup fundraising: when to start, how much to raise, incl. real life case studies. (part 2 of 2)
Session 6: Ian
Sketch out pitch outline on paper - structure and key messaging
Session 7: Ian
Introduction to startup metrics. Goals for next 12/18 months
Session 8: Ian
Zoom or Face to Face Q&A session with local entrepreneur to share experiences of fundraising in the earlier stages (angel/seed/pre-seed)
4 One on One sessions
Session 9: Ian
Check in regarding pitches: How is it going? Class feedback on each others’ presentations.
4 One on One sessions
Session 10: Ian
Sense check their Financial Roadmap for raising startup funding
Sense check their Financial Roadmap for raising startup funding
Session 11: Alyssa
Be your best self: speaking, presenting and communicating with confidence both online & face to face.
Session 12: Ian & Barry
Zoom or Face to Face Q&A with startup founder
Ad hoc coaching
Session 13: Ian
Work on pitch presentation + ad hoc coaching as needed
Session 14: Ian
One on one sessions - final rehearsals and polish.
Session 15: Ian & Don
Final pitch presentation, hand in presentation, and financial roadmap
Course materials
Media
Prerequisites
Students should have completed the Lean Startup Bootcamp and arrive with their startup venture project in a sufficiently developed form for fundraising.
Methodology
Lectures based on real-life investment experience
Homework assignments including developing investor pitch and accelerator application questions
One-on-one sessions with the teacher with personalized feedback
Final presentation to the group
Grading
Passionate and result oriented entrepreneurial leader with nearly 10 years of experience. I have built a track record in Digital Product Development, Launch of New Businesses & business models, General Management, Lean Startup and Global Strategy with a focus on the intersection of technology, people and venturing.
Together with a great team I have co-founded a company called Rockstart where we created, launched and managed International programs for entrepreneurs in the domains of Web&Mobile, Smart Energy, Digital Health and Artificial Intelligence, both in Netherlands and LATAM. I screened 5000+ startups pitches and together with an IC selected the best 150 startups to enter one of our programs.
See full profileIan has been helping startup founders succeed since 2010. He has built, advised and coached hundreds of new ventures across sectors from healthcare, manufacturing and agriculture, to retail, travel, food, and eCommerce.
With a background in user experience and service design, Ian was CEO of Amberlight, one of the UK's leading UX consultancies before moving to Barcelona and becoming Program Director of the Startupbootcamp Data and IoT program. Over the intervening years he has coached hundreds of founders for Seedcamp, Rockstart, Imperial Innovations, IQS TechFactory and Wayra along with most leading European accelerators.
See full profileApply for this course
Demo Day Bootcamp
by Don Ritzen, Ian Collingwood
Total hours
45 Hours
Dates
Aug 22 - Sep 09, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.