HTE405
Lean Startup and Customer Development Bootcamp
Faculty
Don Ritzen
Founder & CEO at Stealth Mode
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
During this course you will learn the essentials and practicalities of starting a company, how to use the business model canvas and lean startup to work out your value proposition, how to validate your idea and how to take the next steps in launching your company. We’ll use best practices learned by Don Ritzen, who’s invested in over 150 early stage businesses. Although 35% of them failed, 65% are still growing, and some of them even generate tens of millions of revenue.
Finally, we’ll focus on helping you develop a top performing team and developing individual leadership, which is the #1 reason for both success and failure.
Learning highlights
- Understanding the top reasons startups fail, so you (hopefully) won’t make the same mistakes
- Learning about Lean Startup, why it’s important, build-measure-learn principle & pivoting
- Learning the must-have roles to have on your team
- Learning the essentials of how to create a high performing team by the Pyramid of Lencioni
- Working on business model canvas value proposition: figuring out who your customer is, what problem you’re solving
- Learning how to design experiments for testing your initial ideas/assumptions
- Learning how to ask questions during customer-interviews the “right way” and create your own list of interview questions
- Conduct 10-15 customer interviews for your company to get insights on what type of product to build
Course outline
15 classes
Class 1
Introduction to course: why most startups fail + lean startup 101
Class 2
Lencioni: 5 dysfunctions of a team part 1 + one on one with teams
Class 3
Lencioni: 5 dysfunctions of a team part 2 (building trust) + one on one with teams
Class 4
Customer Understanding workshop incl. Value proposition design, market types, customer segments and early adopters + one on one with teams
Class 5
Customer interviews workshop part 1: Theory + create own questions + one on one with team
Class 6
Customer interviews part 2 Review in class + one on one with teams
Class 7
Teams work on their own to schedule interviews + One on one with teams
Class 8
Experiment design part 1 + one on one with teams
Class 9
Experiment design part 2
Class 10
Teams work on their own to schedule interviews and create experiments
Class 11
Teams work on their own to create experiment designs + One on one with teams
Class 12
Interactive Lecture: how to prepare final progress presentation
Class 13
Teams work on their own to create experiment designs + One on one with teams
Class 14
How to find mentors and get the most out of mentors + instruction final presentation with key learnings
Class 15
Final progress pitches made by teams
Course materials
Books
Media
Prerequisites
Entry requirements: You have to have an idea that you’re excited about and have worked on in order to enter this course. Furthermore, you have to prepare a 90-second pitch of your idea that needs to include: what problem are you solving, who your customer is, what the solution is, what the business model is and why you are excited about this idea.
Ideally you enter this course not by yourself but with a team; meaning that you have 2 or 3 persons in your team from either design or technology bachelor or master that take this course with you. You can also do this course by yourself, but it will be more beneficial for the development of your capstone if you do it with more people in your team.
If you’re not a Master student or not a third year bachelor student, you have to officially apply to enter this course. Applications consist of max. 2-page essay on the following 3 points: 1. What you expect to get out of this course 2. Why you want to become an entrepreneur 3. Short description of your idea including what problem are you solving, who your customer is, what the solution is, what the business model is and why you are excited about this idea.
Methodology
Lectures based on real-world cases
Homework assignments including developing customer interview questions
Going out into the real world and interviewing potential customers
Designing experiments to validate your assumptions
One-on-one team coaching with the teacher
Applying business model Canvas
Grading
Passionate and result oriented entrepreneurial leader with nearly 10 years of experience. I have built a track record in Digital Product Development, Launch of New Businesses & business models, General Management, Lean Startup and Global Strategy with a focus on the intersection of technology, people and venturing.
Together with a great team I have co-founded a company called Rockstart where we created, launched and managed International programs for entrepreneurs in the domains of Web&Mobile, Smart Energy, Digital Health and Artificial Intelligence, both in Netherlands and LATAM. I screened 5000+ startups pitches and together with an IC selected the best 150 startups to enter one of our programs.
See full profileApply for this course
Lean Startup and Customer Development Bootcamp
by Don Ritzen
Total hours
45 Hours
Dates
Jan 11 - Jan 29, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.