Overview

Creating a brand myth starts with your story. Stories have the power to sell, persuade, and create change. Stories make people care; they prompt action.

In this class, students will learn the art of strategic storytelling and the “science” of using public relations to tell stories across the digital landscape. We’ll focus on the stories that start-ups tell, from framing the founder’s story to new product launches, to live experiences to establish the myth of your brand. Think Apple, Spanx, and Warby Parker. In this course, you’ll learn how you can tell stories to launch your company, become a thought leader, and attract adoring fans.

This work is fun, creative, and useful. Even if you never work as a digital marketer, the communication skills you’ll learn in this class will serve you throughout your life. Storytelling is essential for selling your most important brand: yourself.