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Studies
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Studies
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The Institute
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HTE403BKK

Negotiation for Entrepreneurs

Bangkok Campus
Oct 02, 2023 - Oct 20, 2023
This intensive course dives deep into the intricate nuances of negotiation, tailored specifically for budding entrepreneurs. Focuses on integrative negotiations, using interactive role-play scenarios.
Bangkok Campus
Oct 02, 2023 - Oct 20, 2023
Choedpong Khannabha

Faculty

Choedpong Khannabha

Managing Director at Frontier Innovation

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

4 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

NegotiationManaging ConflictsDistributive vs. Integrative BargainingAssessing the Success of NegotiationsConflict Handling StylesPerspective-taking of the Counterparty in NegotiationManaging EmotionsPower Dynamics in NegotiationPersuasion and Influence in NegotiationStrategy in Multi-party and Multi-session NegotiationsRecognising and Deploying Negotiation Tactics and Counter-tacticsEthics in Negotiation
OverviewCourse outlineCourse materialsPrerequisitesMethod & grading

Overview

In the dynamic world of entrepreneurship, negotiation stands as a pivotal skill, steering ventures towards success. This intensive course dives deep into the intricate nuances of negotiation, tailored specifically for budding entrepreneurs. Participants will embark on a journey from understanding the foundational principles of negotiation to mastering advanced topics. Through a blend of theory, interactive role-play scenarios based on real-world cases, and insight sharing with classmates, attendees will tackle challenges such as securing investment rounds, navigating buyer-seller dynamics, complex merger and acquisition situations, and more. The curriculum emphasises integrative negotiation, equipping participants to identify win-win outcomes. Learn the significance of preparation, conflict-handling styles, creative problem solving, managing emotions, power dynamics, persuasion, influence, stakeholder management, relationship building, strategizing multi-session negotiations, ethics, and assessing negotiation success. By the end of the course, participants will emerge with enhanced negotiation prowess to navigate the entrepreneurial landscape with confidence and agility, to make the changes they want to see in the world.

Learning highlights

  • This course aims to prepare participants to thrive in the real world through fair and superior negotiation skills.
  • Through a blend of theory, interactive role-play scenarios based on real-world cases, and insight sharing with classmates, attendees will tackle challenges such as securing investment rounds, navigating partnership dynamics, merger and acquisition, large multi-stakeholder project construction, large-scale crisis management, and more.
  • The curriculum emphasises integrative negotiation, equipping participants to identify win-win outcomes.

Course outline

15 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

Session 1

Orientation.

What and why of negotiation.

Distributive vs. integrative bargaining.

Class activity.

Distribute Case 1.

Tuesday
2

Session 2

Debrief Case 1.

Anatomy, process, parameters, and principles of negotiation.

How to prepare for a negotiation.

Distribute Case 2.

Assign homework for Presentation 1.

Wednesday
3

Session 3

Debrief Case 2.

Roles of relationship and trust in negotiation.

What success means for negotiations?

Distribute Case 3.

Thursday
4

Session 4

Debrief Case 3.

Managing emotions in negotiation.

Class activity.

Distribute Case 4.

Friday
5

Session 5

Debrief Case 4.

Conflict handling styles.

Class activity on conflict handling styles.

Monday
6

Session 6

Individual Presentation 1.

Distribute Case 5.

Assign homework for individual presentations 2, and group presentations.

Tuesday
7

Session 7

Debrief Case 5.

Strategy in multi-party and multi-session negotiations.

Stakeholders analysis and management for negotiation.

Distribute Case 6.

Wednesday
8

Session 8

Debrief Case 6.

Power dynamics.

Class Activity.

Distribute Case 7.

Thursday
9

Session 9

Debrief Case 7.

Persuasion and influence.

Friday
10

Session 10

Group Presentation 1.

Distribute Case 8 - Part 1 of 4.

Monday
11

Session 11

Debrief Case 8 - Part 2 of 4.

Spotting and dealing with conflicts.

Distribute Case 8 - Part 3 of 4.

Tuesday
12

Session 12

Debrief Case 8 - Part 3 of 4.

Tips and tricks along the negotiation process.

Distribute Case 8 - Part 4 of 4.

Wednesday
13

Session 13

Debrief Case 8 - Part 4 of 4.

Negotiation tactics.

Ethics in negotiation.

Class activity.

Thursday
14

Session 14

Group Presentation 2.

Friday
15

Session 15

Individual presentation 2.

Prerequisites

English language proficiency, presentation skills, and teamwork.

Methodology

This course emphasises learning from direct experience through role-play based on real-world negotiation cases. Participants will also learn from sharing insights with one another through facilitated debriefing and discussions. Principles and frameworks are provided in lectures as reinforcement to help participants integrate their learning from direct experiences.

Note: The syllabus is subject to change based on the instructor's discretion or unforeseen circumstances. Any changes will be communicated to the students in a timely manner.

Grading

The final grade will be composed of the following criteria:
30% - Individual presentations (15%*2)
30% - Group presentations (15%*2)
20% - Final: Group of four students.
20% - Participation
Presentations are evaluated on the basis of thoroughness of analysis, holistic understanding of the intertwining of the elements of negotiation, clarity of communication, and Q&A handling. Participation is evaluated on the basis of your presence, your quality of reflecting your preparation, performance, and genuine reflection of the case-based role-play negotiations. Your participation is key to your learning as well as the learning of your fellow students. Your absence will severely impede your fellow classmates’ learning experiences, so please plan on participating fully. Each class absence not only counts toward your quota, but also results in a zero for the participation points accruable only in each session.
Choedpong Khannabha

Faculty

Choedpong Khannabha

Managing Director at Frontier Innovation

With a background in Computer Science and Software Engineering, Choedpong navigated his career to become a Product Manager, Product Director, and startup founder. Among the things that helped him the most along the way was his stumbling into a course on Negotiation at Stanford University, which changed the way he looked at the world. Prior to the course, he was prone to being taken advantage of; after the course, he was able to sell his used car for more money than he bought it. Seeing the world through the lens of negotiation, he finds that the changes he hopes to make becomes easier to navigate. Choedpong has had opportunities to practice negotiation in his professional career. As part of his work at Microsoft in the United States, Choedpong negotiated various partnership agreements with device brands and manufacturers who want to use Windows in their products. At Kaidee.com, Choedpong negotiated various agreements with internal product and technology team members, with the marketing team, with the finance and account teams, with external payment gateway vendors, among other counterparties. When Choedpong had a chance to found and run a tourism platform startup, he negotiated investment terms with his investors, employment terms with his employees, partnership terms with tourism service providers to come onto the platform. In his current work, Choedpong runs startup incubation and acceleration programs, in which he emphasizes negotiation skills as one of key pillars of entrepreneurship development. Beyond his professional responsibilities, Choedpong also uses negotiation for goods in his community involvement activities, such as serving as an officer of Stanford Alumni Club of Thailand co-organizing logistically challenging events with other alumni club officers of other schools. Choedpong had a chance to cross over from being a student and practitioner of negotiation to become a teacher of negotiation when he served as an assistant to professors from Oxford University in conducting advanced negotiation courses for senior executives and leaders. Wishing to empower young leaders and entrepreneurs to navigate their journeys with more responsibility, success, and joy, Choedpong is excited to share his holistic insights on negotiation and to guide participants through this carefully designed course, which he has and wished he had found earlier in his career.

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Negotiation for Entrepreneurs

by Choedpong Khannabha

Total hours

45 Hours

Dates

Oct 02 - Oct 20, 2023

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

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FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.