DM411BKK
Performance Marketing
Faculty
Ameet Khabra
Lead of Hop Skip Media
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Master the essentials of performance marketing with this hands-on course. Learn to create, optimise, and track successful campaigns on Google Ads and Meta (Instagram) Ads. Understand core concepts, implement accurate conversion tracking, and build insightful reports using Google Data Studio. Transform data into actionable strategies for real-world results.
Learning highlights
- Understand the core principles of performance marketing and how it merges theory with practice.
- Gain a comprehensive understanding of paid social media (Meta) and search engine marketing (Google Ads).
- Learn how to create, run, and optimise effective campaigns on these platforms.
- Develop the ability to define campaign conversions, align them with business goals, and set up tracking for measurement.
- Master performance reporting, data analysis, and interpretation to drive campaign insights.
- Calculate and analyse return on advertising spend (ROAS) for businesses and startups.
Course outline
15 classes
Session 1
Introduction to Performance Marketing
Session 2
Google Ads Fundamentals
Session 3
Google Ads - Search Campaigns
Session 4
Google Ads Conversion Tracking
Session 5
Google Ads Reporting Basics
Session 6
Meta Ads Fundamentals
Session 7
Meta Ads Campaign Setup
Session 8
Meta Ads Conversion Tracking
Session 9
Meta Ads Reporting Basics
Session 10
Intermediate Optimization
Session 11
Google Data Studio
Session 12
Advanced Meta Ads
Session 13
Scaling & Cross-Channel
Session 14
Final Project Presentations
Session 15
N/A
Prerequisites
Basic understanding of digital marketing
Students should have Google and Facebook account
Methodology
Lectures, projects, exercises, quizzes, individual or group work, and presentations.
Grading
Ameet Khabra is a PPC powerhouse with over 15 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media. When not optimizing campaigns, you'll find her cheering on the Dallas Cowboys, spoiling her dogs, or mentoring future marketing talent. Ameet's teaching style is fueled by her desire to leave a lasting impact on her students and inspire diversity in the digital marketing field.
See full profileApply for this course
Performance Marketing
by Ameet Khabra
Total hours
42 Hours
Dates
Apr 16 - May 03, 2024
Fee for single course
€2999
Fee for degree students
€1999
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.