David Mikula - Experience Design (XD)

David Mikula, CEO and CoFounder of Friends Studio shares his course with our students, Experience Design, as the discipline of envisioning the future ways people will interact with digital/physical experiences from start to finish.

What users do, how they feel, and why it matters are all the right questions designers need to ask themselves during their process. XD combines imagination and rigor, digital and industrial design, research and prototyping, storytelling and entrepreneurship.

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