Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them.
The Digital Marketing Bachelor’s programme is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications.
Upon completing our programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.
In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundational knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear.
In the second year students are introduced to marketing fundamentals. They learn about core principles and recent phenomena, while they will gain strategic and analytical skills. The objectives of this academic year are to demonstrate the role of marketing within business; to understand the core differences between traditional and digital marketing; to learn the instruments and methods of effective digital marketing; to explore the relationship of marketing with other segments within a business and chiefly - to demonstrate how effective marketing can create value for customers.
Immersive workshops by leading international professionals will give students a taste of their future professional environments and allow them to form their own ideas about digital marketing. While this year contains a lot of new knowledge, students are challenged to apply their newly acquired skills and learnings during their first client project.
In the third year, students will primarily focus on deepening their specialised knowledge of digital marketing methods and instruments gathered throughout the first two years of the programme. In this final year students gain the theoretical and applied background to plan, design, execute, evaluate, and oversee highly effective marketing strategies and become qualified for positions in sales, marketing research or marketing management. In order to prepare students for a transition to real world careers, special emphasis is placed on developing student’s abilities in effective professional communication, sales and presentation skills, negotiation and leadership. A significant amount of time will be dedicated to the personal Capstone project, which may be executed for a client or in the form of their own business endeavour.
This programme is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job.
Our teaching methodology is unique in combining a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.
Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.
Upon completing our programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.
This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.
All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.
We're delighted to introduce some of our excellent teachers. Keep track of more news about who's coming to share their expertise at Harbour.Space on our Twitter and Facebook.
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Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in social media, content marketing and influence marketing. In her 15+ years’ experience in ecommerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.
Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy.
Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate program, and an adjunct faculty member at The New School/Parsons School.
Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific Twitter user; follow her @stephanies . Stephanie resides in Chicago with her husband and son.
Andy Crestodina is a Co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago. Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of articles on content strategy, search engine optimisation, influencer marketing, conversion and Analytics.
Every career looks different: it depends on individual aspirations as a well as changes in the industry. We've selected some stories to illustrate and celebrate the diversity of the various career paths.
As a Marketing manager, you are a fully dedicated business leader, shaping the future of our many
Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a
business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing
experience as you lead every facet of the product's journey.
Your knowledge of online media combined with your communication skills and analytical abilities shapes
how new and existing business grow. From determining positioning, naming, competitive analysis, feature
prioritization and external communications, you help shape the voice of the product and help it grow a
loyal consumer base.
As a Programmatic Account Manager, you will work with advertising agencies, trading desks on
exchanging knowledge to educate, onboard and advise clients on a proprietary programmatic buying
platform, enabling them to be self sufficient and scale their business.
6 Marketing Trends to Follow in 2020
2020, a new year full of advancing trends. In the marketing world, powerful visuals and personalization strategies are being executed using tech and it’s all the buzz! There is a flux of new technology so it’s no surprise powerful marketing trends are starting to take notice.
January 02 Annie Frische
Get Started with Influence Marketing
In November 2018, I was privileged to give a workshop for students and professionals in Barcelona at the Cibernarium of the MediaTIC building on one of my favorite digital marketing topics, Influence Marketing.
February 27 by Stephanie Schwab, Faculty Leader of Digital Marketing at Harbour.Space
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