UW104BKK
English Business Communication II
Faculty
Si Thu Maung
Product Commercialization Lead at SEAC
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This advanced course is designed to further develop students' business communication skills, building on the foundational concepts introduced in English Business Communication 1. Utilizing the Market Leader Upper Intermediate textbook, students will engage in activities that emphasize strategic communication, leadership, international business, and crisis management. This course will help students apply their knowledge in real-world business contexts, preparing them for leadership roles.
Learning highlights
- Enhance proficiency in business communication through practical case studies and role-plays.
- Develop advanced skills in negotiation, leadership, and cross-cultural communication.
- Gain the ability to manage business crises and make strategic decisions effectively.
- Improve formal writing and presentation skills tailored for the business environment.
Course outline
15 classes
Session 1 - Communication
- Introduction to advanced communication strategies in business.
- Discuss the qualities of good communicators.
- Practice idiomatic expressions commonly used in business contexts.
- Develop an understanding of the nuances of effective business communication.
Session 2 - International Marketing
- Explore marketing word partnerships and develop strategies for global marketing.
- Learn to create effective marketing materials for international audiences.
- Understand the use of noun compounds and phrases in marketing communication.
Session 3 - Building Relationships
- Focus on building and maintaining professional relationships.
- Explore multi-word verbs related to relationship management.
- Engage in role-plays to simulate professional networking scenarios.
Session 4 - Success
- Analyze the language of success in business.
- Discuss collocations and prefixes related to achievement.
- Engage in exercises to develop successful negotiation strategies.
Session 5 - Job Satisfaction
- Delve into Herzberg’s theory of job satisfaction and its application in business communication.
- Learn to craft responses to job applications and write persuasive career-related correspondence.
Session 6 - Managing risk in Business
- Explore the concept of risk in business and how to communicate it effectively.
- Discuss collocations with "risk" and use adverbs of degree in risk assessment reports.
- Practice crafting comprehensive risk management strategies.
Session 7 - Management Styles
- Understand different management styles and their communication approaches.
- Engage in discussions on leadership qualities and the importance of clear communication.
- Practice writing formal business inquiries.
Session 8 - Team Building
- Explore the language of team dynamics and effective collaboration.
- Develop skills in using prefixes and fixed phrases to enhance team communication.
- Engage in role-plays to simulate team-building activities and exercises.
Session 9 - Raising Finance
- Discuss financial terms and their correct usage in business communication.
- Learn the art of requesting payments and negotiating financial agreements.
- Practice writing clear and concise financial documents.
Session 10 - Customer Service Excellency
- Improve customer service through advanced communication strategies.
- Role-play scenarios involving customer complaints and service recovery.
- Develop skills in writing effective customer service responses.
Session 11 - Crisis Management
Learn how to handle crises through strategic communication.
Engage in role-plays simulating crisis scenarios and practice developing communication plans.
Focus on writing crisis management reports.
Session 12 - Mergers and Acquisitions
- Explore the language and communication strategies of mergers and acquisitions.
- Practice writing reports and proposals for business mergers.
- Engage in role-plays simulating negotiation between merging companies.
Session 13 - Review and Application
- Review key concepts from the course.
- Apply learning to comprehensive business case studies.
- Practice presenting case study analyses to the class.
Session 14 - Final Project Presentation
- Students present their final projects, applying the skills learned throughout the course.
- Engage in peer review and feedback sessions.
Session 15 - Final Assessment and Course Wrap up
- Conduct final assessments of students' written and oral communication skills.
- Reflect on the course content and student progress.
- Conclude with a discussion on future applications of the skills learned.
Prerequisites
Completion of "English Business Communication 1" or equivalent proficiency in intermediate business English.
Methodology
The course will follow a task-based learning approach with a strong emphasis on real-world applications. Students will engage in:
Case Studies: Analyzing real-life business situations and developing communication strategies.
Role-Plays and Simulations: Practicing advanced business communication in realistic scenarios.
Workshops: Focused sessions on writing and presentation skills.
Peer Reviews: Collaborative feedback to enhance communication effectiveness.
Grading
Si Thu Maung is a dynamic consultant specializing in people training and development, with a robust background in business and organizational strategy. He holds extensive experience across multiple sectors, consistently driving impactful changes and fostering growth within organizations.
After several years of working with notable companies and leading initiatives in ERP project coordination, strategic foresight, and leadership development, Si Thu has played a pivotal role in enhancing business performance and organizational effectiveness. His work has involved collaborating with industry leaders and companies in sectors ranging from insurance to construction.
See full profileApply for this course
English Business Communication II
by Si Thu Maung
Total hours
45 Hours
Dates
Oct 21 - Nov 08, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.