UW103BKK
English Business Communication I
Faculty
Si Thu Maung
Product Commercialization Lead at SEAC
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course is designed to enhance business communication skills in English at the intermediate level. It focuses on practical language usage in various business contexts, including meetings, negotiations, presentations, and written correspondence. Students will use the Market Leader - Intermediate textbook, supplemented with real-world case studies and interactive activities, to develop the language proficiency needed for professional success.
Learning highlights
- Develop effective business communication skills in English.
- Gain confidence in participating in meetings and negotiations.
- Master the language of business presentations and written communication.
- Understand cultural nuances in international business settings.
Course outline
15 classes
Session 1 - Introduction to Business Communication
- Overview of business communication and its importance.
- Initial discussion on key communication challenges in the workplace.
- Introduction to key concepts: branding, business etiquette, and professional communication styles.
Session 2 - Brands and Branding
- Exploration of branding concepts and how they impact business communication.
- Case study analysis on successful branding strategies.
- Group activity: Develop a mini-branding strategy for a fictional company.
Session 3 - Travel and Business
- Discussion on business travel communication: emails, itineraries, and travel arrangements.
- Role-play exercise simulating a business trip, focusing on clear and effective communication.
- Vocabulary building: Travel-related terms and phrases.
Session 4 - Communication within Organizations
- Analysis of organizational structures and their impact on communication flows.
- Reading and discussion on different communication channels in businesses.
- Group exercise: Map out the communication structure of a typical organization.
Session 5 - Advertising and Marketing Communication
- In-depth look at advertising techniques and how they influence consumer behavior.
- Create and present an advertising campaign for a product.
- Peer feedback and discussion on effectiveness.
Session 6 - Financial Communication
- Introduction to financial terms and their use in business communication.
- Writing exercise: Draft a financial report based on provided data.
- Discussion on communicating financial information to non-financial stakeholders.
Session 7 - Cultural Awareness in Business
- Discussion on cross-cultural communication challenges.
- Case study on a multinational company's approach to cross-cultural communication.
- Role-play: Simulating a negotiation between companies from different cultural backgrounds.
Session 8 - Human Resources Communication
- Exploration of HR communication, including recruitment, onboarding, and performance reviews.
- Mock interviews: Practice conducting and participating in job interviews.
- Writing exercise: Draft an email inviting a candidate for an interview.
Session 9 - Entering International Market
- Discussion on the challenges and opportunities of international market entry.
- Case study on a company’s strategy for entering a new market.
- Group activity: Develop an international market entry strategy for a product.
Session 10 - Ethical Communication
- Explore the importance of ethics in business communication.
- Analyze real-world examples of ethical dilemmas in business.
- Group discussion on maintaining transparency and ethical standards in communication.
Session 11 - Leadership and Communication
- Study leadership communication styles and their effectiveness.
- Case study on communication strategies used by successful leaders.
- Group exercise: Role-play a leadership scenario focusing on motivational communication.
Session 12 - Competitive Communication Strategies
- Examination of communication strategies used in competitive markets.
- Debate: Discuss the pros and cons of aggressive vs. collaborative communication strategies.
- Writing exercise: Draft a communication plan for a competitive business scenario.
Session 13 - Review and Practical Application
- Review of key concepts covered in the course.
- Group presentations on the final project: A comprehensive business communication plan.
- Peer and instructor feedback on presentations.
Session 14 - Practical Business Communication
- Real-world business communication tasks: writing emails, making phone calls, and conducting meetings.
- Simulation exercise: Handling a full business day’s communication tasks.
- Reflection and discussion on the challenges faced.
Session 15 - Final Assessment and Course Wrap-Up
- Final assessment covering written and oral business communication skills.
- Course evaluation and feedback.
Prerequisites
This module is suitable for learners with a B1-B2 level of English proficiency.
Methodology
This course follows a task-based, communicative approach emphasizing real-world business scenarios. Learning methods include:
Case Studies: Practical examples from real companies to contextualize language learning.
Role-Play: Simulated business situations to practice communication skills.
Group Work: Collaborative projects to encourage teamwork and peer learning.
Presentations: Opportunities to practice and receive feedback on public speaking.
Grading
Si Thu Maung is a dynamic consultant specializing in people training and development, with a robust background in business and organizational strategy. He holds extensive experience across multiple sectors, consistently driving impactful changes and fostering growth within organizations.
After several years of working with notable companies and leading initiatives in ERP project coordination, strategic foresight, and leadership development, Si Thu has played a pivotal role in enhancing business performance and organizational effectiveness. His work has involved collaborating with industry leaders and companies in sectors ranging from insurance to construction.
See full profileApply for this course
English Business Communication I
by Si Thu Maung
Total hours
45 Hours
Dates
Sep 30 - Oct 18, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.