PM413
The DNA of Digital Business Transformation
Faculty
Catherine Schoendorff
Partner and co-curator of The Value Department. Former CEO Mercer Switzerland.
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course delves into the interplay between digital transformation, sustainability, and strategic growth, accentuated by the application of generative AI. Through engaging case studies and advanced AI analytics, students will develop sophisticated transformation strategies and explore diverse business model frameworks. Emphasizing an evolutionary approach, the curriculum will present students with the development of business model canvases—from traditional designs through platform-based models to those focused on sustainability and ecosystem integration. This progression underscores the importance of regenerative and circular business practices, preparing participants to design innovative and sustainable business models.
The course's key focus is mastering the dynamics of change, which includes navigating transformations, managing risks, and strategically aligning organizational culture with business strategy. Students will gain the courageous and entrepreneurial mindset needed to re-imagine and revitalize incumbent companies. They will learn to blend various frameworks, understanding their strengths and limitations, to drive significant organizational transformations. Additionally, the course emphasizes the critical importance of understanding the internal political landscape to facilitate effective change.
Learning highlights
- This course gives students the courageous and entrepreneurial approach to re-imagine incumbent companies.
- Students learn the blend of different frameworks, their strengths, and downsides to successfully transform organizations significantly.
- Any successful business transformation also relates to understanding the internal political landscape to make shifts happen.
Course outline
15 classes
DNA OF DIGITAL BUSINESS TRANSFORMATION
Setting The Scene
LEADING THE CHANGE
Today’s Business Change Essentials.
LEADING THE CHANGE
Bridging the Chasm
Guest Speaker: Sofia Sotiropoulou
LEADING THE CHANGE
Change Dynamics and Exponential Organizations.
LEADING THE CHANGE
Value of Trust.
Guest Speakers: Claudia Meyer-Scott & Rob Bruce.
DEFINING COMPETITIVE EDGE
Strength Competitive Edge.
Guest Speaker: Christopher Lomas.
DEFINING COMPETITIVE EDGE
Sustainable and Innovative Solutions.
Guest Speaker: Miguel Ramôa.
DEFINING COMPETITIVE EDGE
Growth & Co.
Guest Speaker: Fleur Boos.
DEFINING COMPETITIVE EDGE
Innovation and Ecosystem Partners.
Guest Speaker: Bob Gravestijn.
DEFINING COMPETITIVE EDGE
Today’s Dilemmas.
BUSINESS MODEL INNOVATION
Limitations of Traditional Business Models.
Guest Speaker: Eoin McCoy.
BUSINESS MODEL INNOVATION
Platform Models.
Guest Speaker: Nick Himowicz.
BUSINESS MODEL INNOVATION
Sustainability Business Models.
Guest Speaker: Luis Cristino.
BUSINESS MODEL INNOVATION
Ecosystems.
FINAL GROUP PITCHES
Conclusions + Learnings.
Course materials
Books
Media
Prerequisites
Ideal participants will bring intellectual curiosity, a spirit of teamwork, and pragmatic thinking to the table. While work experience is beneficial, it is not mandatory. This course is designed for those prepared to engage deeply, push the boundaries of business models, and collaborate effectively to craft cutting-edge business solutions.
Methodology
This course empowers participants with the skills to apply their knowledge in dynamic business contexts effectively. Generative AI will be explored as a key tool for decision-making. Students will learn to integrate this technology into their strategic thinking, using real-world business cases from various industries. This hands-on approach will guide participants in transitioning from traditional linear business models to innovative circular ones.
Throughout the course, we will explore, for example, the pivotal roles of reverse logistics and product design, learning from the latest ISO59010_2024 to strengthen sustainability cases within circular business models. This innovative approach will enhance participants' ability to adapt business model frameworks to specific scenarios and leverage AI-generated insights for substantive business model innovation.
Throughout the course, students will engage intensively with multiple business cases, working in teams led by the instructor in her previous role as CEO. This setup is designed to provide a deep understanding of the dynamics of teamwork and change within corporate structures, offering students a practical, leadership-focused perspective on driving business transformation.
Grading
Catherine is co-curator at The Value Department, an NL consultancy firm, and runs her own advisory business DIVVA - Drive Impact With Ambition. She is a lateral strategic thinker focusing on growth, regenerative strategies, and business transformations. Catherine is a visionary leader with a corporate CTO (Aon Europe) and CEO (Mercer Switzerland) track record of steering companies through dynamic and turbulent economic landscapes.
With a keen eye for strategic direction, she inspires high-performance teams to achieve sustainable success despite the well-known challenges. Her forte is orchestrating business transformations, prioritizing strong sustainability and business resilience.
See full profileApply for this course
The DNA of Digital Business Transformation
by Catherine Schoendorff
Total hours
45 Hours
Dates
Jul 08 - Jul 26, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.