ID409a
Designing Experiences for Smart TV
Faculty
Gerard Pijoan
Head of Product Design at 14 Agency
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In the digital era, desktop and smartphone apps have been an area of heavy focus. However, thanks to rapid evolution within the entertainment industry and a strong push from TV manufacturers to produce more and more powerful devices, TV applications are becoming a fast-growing field in the sector of internet businesses.
This trend opens a plethora of new opportunities within the industry, in a number of specializations but more specifically for designers, as there are plenty of new interaction patterns and design principles to explore.
Designing for TV means designing for media consumers, and this requires that product designers understand user demands and become sensitive to shifting patterns in the consumption of television content.
In 2018, 193 million Smart TVs were sold worldwide. All of the major players, including Netflix, Apple, Disney and Rakuten, have shifted their focus and are pushing the boundaries of their content distribution platforms.
For these reasons, TV app design has become an exciting new field for any Digital Product Designer.
Learning highlights
- In this course, the student will learn the foundations of designing experiences for Smart TVs.
- We will touch upon the new paradigms when designing for television and explore the consumption patterns of video content on TV.
- The main goal of the course is to finish with a strong fluency in TV application design and the fundamental skill sets to start a career in the field.
Course outline
10 classes
Session 1
Intro to Designing Experiences for Smart TV
Session 2
Consuming TV Content 1
Session 3
Consuming TV Content 2
Session 4
Assignments
Session 5
Assignments
Session 6
Design & Interaction Patterns
Session 7
Design Operations
Session 8
Final Project
Session 9
Final Project
Session 10
Final Project Presentations
Methodology
During this three-week course, there will be lectures, group activities and individual assignments together with a final project to be pitched orally on the last two days of the course.
Grading
Gerard Pijoan designs multi-device digital experiences. He is currently leading the Product Design team at Rakuten TV, a video-on-demand subsidiary of Rakuten Inc., and is based sunny Barcelona. With 150+ employees, 8MM+ users and a branded button on the remotes of the top-selling TV manufacturers, Rakuten TV is reimagining the way users interact with devices and pioneering the TV-apps industry next to key players like Netflix, Apple TV+, Disney+, HBO, etc. Gerard combines technology and creativity to help small and large companies develop their online businesses. He believes in User-centered design (UCD) driven businesses and multidisciplinary teams to create relevant products. He also wrote a book in 2011 for Pep Guardiola as part of the social initiative “Gràcies Pep” which was showcased at the FCB Museum.
See full profileApply for this course
Designing Experiences for Smart TV
by Gerard Pijoan
Total hours
30 Hours
Dates
Jun 21 - Jul 02, 2021
Fee for single course
€1000
Fee for degree students
€500
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.