ID115
Designing Digital Experiences
Faculty
Hiram Aragón
Lead Designer at Frog Design, Barcelona.
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will give students practical tools and teach them methodologies for creating digital products and services that touch people’s lives. They will learn to experience the world from a different perspective to identify and understand people's needs and stories, uncover innovative solutions, and make sense of the world by prototyping and iterating on our wildest ideas.
The module will build on concepts related to user research, problem framing, ideation, prototyping, user testing, and how to effectively communicate your design decisions through experience principles and storytelling.
Learning highlights
- In this class, students will learn the fundamentals of becoming an experienced designer and a world explorer. They will acquire a sharp mindset for understanding their surroundings, framing problems, and transforming abstract concepts into tangible experiences that move an audience to action and emotion
- Students are expected to gain understand and proficiency in the following areas:
- How to apply research methods to understand the problem space.
- Sense making: synthesis between user and experience frameworks.
- Brainstorming and ideation techniques.
- Prototype and user testing.
- Storytelling and concept presentation.
Course outline
15 classes
Session 1
- Intro lecture Human Centred Design.
- Introduction course topics and dynamics.
- Thoughts on how to be a world explorer.
Session 2
- Project brief: activities and group setup.
- Desktop research and value proposition.
- Defining the problem space (organise thinking).
Session 3
- Design research foundations.
- Defining a research plan.
- Group Q&A and exercise discussions.
Session 4
- Field research overview.
- Screening and recruiting.
- Drafting interview guide / Script.
- Project hands-on work.
Session 5
- Interview sessions.
- Projects hands-on work.
- Guest speaker (TBD)
Session 6
- Sense making (Synthesis).
- Mapping experiences and journeys.
- Archetypes.
- Projects hands-on work
Session 7
- Sense making (Synthesis).
- Mapping experiences and journeys.
- Archetypes.
- Projects hands-on work
Session 8
- Insights and opportunities.
- Design principles.
- Service blueprint.
- Projects hands-on work.
Session 9
- Insights and opportunities.
- Design principles.
- Service blueprint.
- Projects hands-on work.
Session 10
- Research recap presentations.
- Creative confidence and inspiration.
- Guest speaker (TBD).
Session 11
- Ideation and concept development.
- Sketching and scenario building.
- Projects hands-own work.
Session 12
- Prototyping and user testing.
- Design refinement based on user feedback.
- Projects hand-on work.
Session 13
- Prototyping and user testing.
- Design refinement based on user feedback.
- Projects hand-on work.
Session 14
- Effective storytelling and concept presentation.
- Refinement and practice
- Guest Speaker (TBD).
Session 15
- Final presentations.
- Thoughts on becoming an experience designer.
Course materials
Books
Prerequisites
The course is open to anyone, but it’s a plus if you know:
Basic knowledge of research / service methods.
Basic knowledge of visual / interaction design.
Knowledge of design tools (ex Figma, Sketch, Keynote, Adobe Suite ,etc.).
Methodology
The class will be a mix of short lectures, open discussions, and group assignments, where students will be asked to go through the design and creative process to research, ideate, design, and validate new solutions based on an initial brief.
This course will consist of:
Subject matter lectures.
Group collaboration and ideation.
In-class guided work sessions.
Industry cases and relevant recommended reading.
Group projects and presentation.
Grading
Hiram is a multidisciplinary designer working across interaction design, film, product, art direction, and creative strategy. Passionate about designing experiences and stories that connect to people. With over 10+ years of experience in the creative industry, Hiram has worked with innovative and forward-thinking organizations in North America and Europe, leading multidisciplinary teams with the ideology of constant learning, experimentation, and willingness to design for the benefit of humanity and the impact of businesses in a rapidly changing world.
He has a background in digital arts and multimedia business. From there, he found his passion for storytelling which combines with different disciplines such as technology & human-centered design to translate innovative solutions that are viable, enjoyable, and impactful.
See full profileApply for this course
Designing Digital Experiences
by Hiram Aragón
Total hours
45 Hours
Dates
Aug 21 - Sep 08, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.