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Studies
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Studies
Admissions
The Institute
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HTE407BKK

Idea to Product

Bangkok Campus
Jan 09, 2023 - Jan 27, 2023
During the Idea to Product course, students learn how to build and execute a coherent enterprise-level strategic development plan.
Bangkok Campus
Jan 09, 2023 - Jan 27, 2023
Rio Fukaya

Faculty

Rio Fukaya

Strategic Advisor in technology and sports

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

4 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

EntrepreneurshipTeamworkDesign ThinkingFinancial ProjectionsBusiness Strategy DesignQuantitative AnalysisCommunication
OverviewCourse outlineCourse materialsPrerequisitesMethod & grading

Overview

Ideation is the first step in your journey to become either an entrepreneur or a product manager. This course aims to give the students the basic concepts on how the ideation process works and how it will shape their business design and improve their ability to share their vision, business concept, and product value.

Starting from design thinking, the course encourages the students to share their ideas based on what they want to do, what their interests are, as well as their mission in their professional journey.

They will learn how to summarise their thoughts and create and translate them into a pitch, a crucial skill that will enable them to share their vision with future investors or team.

Following the methodologies and design process, such as design thinking, organisation, program, and commercial designs, students will be able to embody their business strategy and get things done.

Learning highlights

  • Students will learn and exercise how to design ideas starting from ZERO. ZERO to ONE is the most challenging phase, but the students will be able to reinforce their ideas by following a business design.
  • This course is not intended to judge your idea but to prepare you to answer the following questions:
  • Why do we need your product?
  • Why do customers/clients need to use your product?
  • Once students complete this course, they will be able to answer both questions clearly.

Course outline

15 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

Session 1

Introduction. Design Thinking | Lean Development

Tuesday
2

Session 2

Design Thinking - What? Why? Why now? “Issue Analysis”

Wednesday
3

Session 3

Product Vision.

Thursday
4

Session 4

Pitch your idea - 1.

Friday
5

Session 5

Problem Solution Fit | Team.

Monday
6

Session 6

Understand the Market.

Tuesday
7

Session 7

Product Market Fit.

Wednesday
8

Session 8

Business Model Design - 1.

Thursday
9

Session 9

Business Model Design - 2.

Friday
10

Session 10

Pitch your Idea - 2.

Monday
11

Session 11

Product-Out vs Market-In.

Tuesday
12

Session 12

Financial Impact.

Wednesday
13

Session 13

Presentation Structure.

Thursday
14

Session 14

Final Pitch.

Friday
15

Session 15

Resilience

Prerequisites

Hard skills: quantitative analysis, design thinking, financial modeling.

Soft skills: passion, vision, will, and leadership.

Methodology

Week one: Introduce the Design Thinking process at the start of the course and, immediately after, we’ll start the ideation by the students. There is no need to stick to realistic market figures; students are encouraged to open their minds and eyes to thinking out loud. Students will learn how to structure their thoughts from an abstract concept to a tangible product.

Weeks two and three: students will form a team to evolve selected ideas. At the end of the third week, they will be ready to give the pitch. Students will also learn how to give and receive feedback from their classmates.

The final expected outcomes are:

Complete a product idea that enables the students to influence their supporters.

Understand the process and frameworks to shape their ideas.

Cultivate confidence to start their business or be responsible for a product.

Week 1: Start with Design Thinking, look around your world, and identify your passion. Immediately start your product, and summarise it appropriately to be ready to give your pitch. Starting from individual work, the students will then work in pairs and in teams with a specific idea to develop a prototype.

Week 2: Students will develop a business model from a macro view, segmentation, targeting, etc. The goal is to form the initial pitch by cooperating with their team members.

Week 3: Scale-up and resilience are the themes of this week. Students will evolve their ideas towards making growth in the market, but will also reflect on how their final product will have a social impact on society.

Grading

The final grade will be composed of the following criteria:
20% - 1st week’s project
25% - 2nd week’s project
40% - 3rd week’s project
15% - Participation: 1% each day x 15 days
Baseline: Completing a project on time is the baseline to mark 50% of the evaluation each week. There will be a penalty if you miss your presentation each week. Valuable marks: Your assignment compilation and evaluation from your class will be your valuable marks. You can get bonuses on your distinct performance. Bonuses: (+1% or more each week) MVP players based on your performance and class contribution.
Rio Fukaya

Faculty

Rio Fukaya

Strategic Advisor in technology and sports

Río is an accomplished professional with over a decade of experience in business management, product management, and operational excellence in technology across the EMEA region and Japan. With a track record of success at global firms such as Apple and Rakuten, the world’s prominent sports club, FC Barcelona. Specializing in e-commerce, payment, loyalty programs, and supply chain management across B2B, B2C, and B2B2C products.

Furthermore, accelerated startups and open innovations in Europe and Africa by fostering emerging technologies in partnerships, including collaborating with government development agencies, such as JICA, JETRO, and CEFJ.

See full profile

Apply for this course

Snap up your chance to enroll before all spaces fill up.

Idea to Product

by Rio Fukaya

Total hours

45 Hours

Dates

Jan 09 - Jan 27, 2023

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

Schedule your Harbour.Space interview

If successful, get ready to join us on campus

FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.