FT407
Idea to Product: Successfully Selling both to Investors and Customers
Faculty
Andrey Kostyuk
Co-Founder, AAlchemy Ventures Limited
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The process of developing one’s idea into a successful business venture is a long and difficult journey. This course aims to explain what it takes to undertake proper initial analysis, how to make go/no-go decisions, whom to invite to join you, how to motivate, incentivize, nurture and grow your team, and why and when to pivot. Also, how to use lessons from unavoidable failures, how to sell your product to customers and your business to investors and when and how to exit your venture to start anew (or go to the beach).
Learning highlights
- Students learn how to build and execute a coherent enterprise-level strategic development plan.
Course outline
15 classes
Class 1
Evaluation of the idea based on product-market-fit
Class 2
Emphasize and define - Developing the idea further
Class 3
Ideation
Class 4
Prototyping and testing
Class 5
Initial funding
Class 6
Starting the business
Class 7
Building the team
Class 8
Lean startup
Class 9
Commercialization. Investor relations.
Class 10
Incubators, accelerators, business angels. Negotiations. Raising the first round.
Class 11
Sales
Class 12
Non-dilutive financing
Class 13
VC & PE
Class 14
Exit strategies
Class 15
VC investment round
Course materials
Books
Methodology
The class is divided into stable groups (teams) of 4-5 people each. They will need to identify their project and work on it together. The goal is to develop a solid strategy and business plan, answer all the key questions, and address all the pain points. Each day (except for the first one) is structured as follows: Takeaways from the homework structured as one of the teams presenting the results of what they did followed by class-wide discussion. Lecture on about the day’s theme Working on current assignment in teams. Class discussion. Homework assignment. Each Friday, there is a milestone delivery for the project. The last Friday, the whole project will be delivered. No assignments are due that day.
Grading
Andrey Kostyuk is best described as an entrepreneur, investor and mentor because of his background and experience in the business and financial world.
He began his professional journey in 1992 in finance. From 1998 until 2018, he served as Board Member and Chairman of an Advisory Board in several private merchant banks while managing a real estate investment fund since 2007.
See full profileApply for this course
Idea to Product: Successfully Selling both to Investors and Customers
by Andrey Kostyuk
Total hours
45 Hours
Dates
Feb 22 - Mar 12, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.