Susannah Sulsar

Every sales and marketing team needs a strategist who is also the champion of the customer: Someone who knows their customer and program data inside and out, and with the experience and empathy to create purposeful and valuable connections.

Susannah has more than 20 years’ experience, in client-side and agency side both, using customer behavioral and demographic/psychographic data, customer research, and campaign performance data to help Fortune 500 companies reach their customers in meaningful ways and achieve results that propel the business.

In her current role as Director of Strategic Intelligence at Avadim Health, she uses her expertise in all things data to create engagement plans, built on powerful insights, reaching customers where they are in their journeys. Her ninja power is combining the right message with the right channel – and informing creative, informing product, informing sales and informing measurement and performance strategies in the process. In her spare time, she runs Avadim’s email programs for its (current) 4 brands, and consults on CRM/email integration. Prior to Avadim, Susannah was the Director of Customer Experience at Barkley, one of the largest independent and 100% employee-owned advertising agencies in the U.S. At Barkley she pioneered Customer Journey mapping – initially as a method to better deliver the right email content to the right segments at the right time, as part of omnichannel engagement strategy in her role of Director of CRM – and later as a stand-alone consulting practice for the agency’s clients.

She has spoken at SXSWi on Customer Journey and at Forrester’s Customer Intelligence Council on Presenting complex insights to CMOs. She is a member of Mensa International, and a board member on for the local Mensa chapter, Past-President for the Kansas City Data-Driven Marketing Association, and a member of the international online group, Women of Email.