Jessica Best

Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's taught courses at universities in Kansas City, and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, a full-service marketing and advertising agency in Kansas City, MO. She works daily to implement the marketing best practices she preaches for Barkley’s own clients.

In 2016, she was rated in the top 50 Awesome Marketing Women to Follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018, she was named one of DMNews magazine's 40 Direct Marketers Under 40.

She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).