Estela Alcaide Delgado
Faculty Profile
Estela Alcaide is a brand and cultural strategy consultant with over a decade of experience leading digital and social media strategy for global fashion and beauty brands, including Mango (Social Media Director), L’Oréal Group, NYX Professional Makeup, and Maybelline. At Mango, she moved the brand up 17 positions in the Epsilon Social Media Index — above Balenciaga, Valentino, and Hermès — and led successful campaigns, including a single piece of content that reached 12 million organic views with zero paid media. She is the founder of Brand & Culture Studio, a boutique consultancy helping mid-sized lifestyle and cultural brands close the gap between who they are and how they communicate. She also teaches at IDEP Barcelona and speaks at events on brand strategy, culture, and the future of communication.
Courses by Estela
Digital Marketing
International Brands in the Age of AI
19 Oct - 06 Nov 2026
Bangkok
