Connie Lui

A native New Yorker, Connie is a Creative Director, educator, photo enthusiast, and foodie. Whether working in analog or digital, the brand experiences she creates are guided by a deep understanding of the people who interact with, consume, and contribute to them. She has built and managed creative teams and collaborated closely with clients, partners, and vendors to produce award-winning campaigns.

Throughout her career, she has developed brand experiences for Adobe, Afterpay, Estée Lauder, the Human Rights Foundation, Levi’s, L’Oréal, Nike, Target, TED, GE, Google, Shopify, Uniqlo, and Uber, among others.

As an adjunct professor in City Tech’s Communication Design program, she has guided students in developing their theses and preparing portfolios for industry entry. She has also served frequently as a guest critic at Parsons School of Design and Pratt Institute, as a guest speaker and mentor with AIGA, and as a mentor with the Adobe Creative Apprenticeship Program and Apple Creative Studios in NYC.

Connie can often be found experimenting with analog photography, hopping between galleries, and jamming to the Top 50.