DM410BKK
SEO - How to Earn Google’s Trust
Faculty
Chris Siebeneck
Vice President of Strategic Partnerships
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
SEO campaigns should be all-inclusive, whether you’re an established company looking to maintain authority or a small business seeking continuous growth. An SEO specialist is comparable to an index system-savvy librarian. You, my friend, are the author.
Thinking of the internet like a library, students will learn how to get to know their book (website) better than anyone else so that they can help it get properly indexed so that the right people find it where they would expect to find it. Even the best book can get no views if no one knows it exists.
Ongoing and high-quality SEO is much like a garden; it requires getting the soil right, consistent watering, and sun with plenty of iteration, and then the garden produces! It’s organic–get it?
Learning highlights
- SEO can be very complicated. In this course, we aim to teach you actionable skills to help a website earn Google’s trust to rank better and get more traffic, which can build a customer base for a business.
Course outline
15 classes
What is SEO?
Earning Google's trust. Basic SEO strategy. Four types of SEO. How search engines work: Crawling, indexing, and rankings.
Keyword Strategy
Search intent and keyword mapping. Understanding your audience SEO for branding vs. SEO for direct response. Assessing the value and difficulty of a keyword.
Industry and Competitor Research
Who are you up against? What will it take to win? SEM Rush, SpyFu, and other software and apps.
On Site Content
Content analysis and planning. Duplicate content issues. Understanding what users want. Developing a list of topics.
On Site SEO Day 1
On-page content optimisation. Meta, title tag, image tag, site map, and robots txt-blocking content. Redirects. Pagination. Multilingual/Country Targeting.
Onsite SEO Day 2
Content writing, pages vs. blogs, Google tools, and should you use AI.
Technical SEO
Structured data markup: Schema, data highlighter, 404 and 301, site speed, internal linking, optimally distributing internal PageRank. Making your site mobile friendly.
Advanced Technical SEO
E-commerce, blogs, locations, implementation, page performance, crawling errors, indexation, HTML validation, and click-depth analysis.
Off Site SEO and Linking Strategy
What is PageRank? Domain authority vs. page authority. Analysing the backlink profile of a site. Analysing the internal linking of a site.
Off-site SEO
Quality and how to choose. Top 5 link-building techniques in 2023. How to assess the value of a link.
Local SEO
GMB/GBP, citations, optimizations, photos, description, and GBP posts.
AI and SEO
AI options, judging quality. Covering different software, apps for SEO.
Tracking and Measuring SEO Success.
Diagnosing SEO issues. Before and after SEO. What are you looking for?
SEO the Base of Digital Marketing
Integrating SEO with your other Marketing - catching the interest.
SEO on Different Sites
Why is SEO better on some sites than others? WP, Wix, etc. PR vs. SEO vs. PPC
Course materials
Media
Methodology
The course will consist of lectures, individual projects, and assignments.
Grading
Chris Siebeneck is the Vice President of Strategic Partnerships at SEO Werkz, a world leader in high quality and honest SEO. She has 9 years experience working with the top minds in SEO and website marketing with SEO Werkz. She has a Bachelors of Science in Communications from the University of Utah, and various technical certifications.
Chris is a seasoned digital marketing professional with 20+ years with a demonstrated history of success in the marketing and advertising industry. She possesses a comprehensive skill set encompassing strategic planning, SEO, SEM, and lead generation, enabling her to craft and execute effective online marketing campaigns that drive tangible results for businesses.
See full profileApply for this course
SEO - How to Earn Google’s Trust
by Chris Siebeneck
Total hours
45 Hours
Dates
Mar 11 - Mar 29, 2024
Fee for single course
€2999
Fee for degree students
€1999
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.