DM406
Mastering SEO
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Google processes over 40,000 search queries every second, translating to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It controls 67.6 percent of the US search engine market. Besides being the de facto search engine for most people, Google is also a source of valuable market insights. It provides tools such as Google Trends or Google Keyword Planner; those help businesses discover what people are exactly looking for. Some companies have taken advantage of this knowledge and have built amazing digital platforms optimised for Google Search. In many cases, Google has become their number one client acquisition channel. This course analyses how they have accomplished that by decoding their SEO tactics and their long-term strategy and site architecture.
Learning highlights
- Deep understanding of how Google Search works
- And how to transform that into an actionable strategy
- How to use Ahrefs to build an SEO strategy
Course outline
15 classes
Session 1
Introduction to Google Search.
The value of SEO. The Mission of Search Engines. How People Search.
Session 2
SEO Fundamentals. What is SEO, organic vs paid, how search engine works.
Crawling, Indexing, and Rankings.
Session 3
SEO Market Research.
Introduction to Keyword research. Understanding the different types of keywords. Keyword research tools. Assessing the value and difficulty of a keyword.
Session 4
Content Strategy.
Understanding what users want. Developing a list of topics. Mapping content to the buyer’s journey.
Session 5
Project Work
Session 6
Building Authority Through Links.
What is PageRank? Domain Authority vs Page Authority. Analysing the backlink profile of a site. Analyzing the internal linking of a site.
Session 7
Project Work
Session 8
Programmatic SEO Strategy.
Creating an optimal information architecture. Optimally distributing internal PageRank. On-page content optimisation.
Session 9
Technical SEO.
Page performance, crawling errors, indexation, HTML validation, click-depth analysis.
Session 10
Decoding.
TripAdvisor, Booking.com, and other giants’ growth strategies and growth hacks.
Session 11
Project Work
Session 12
Project Work
Session 13
Project Work
Session 14
Final Presentations
Session 15
Exam & Wrap-up session
Course materials
Media
Methodology
We will use a combination of lectures, quizzes and hands-on projects to learn the concepts outlined in the objectives.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Mastering SEO
by Alex Nechoroskovas
Total hours
42 Hours
Dates
Jan 13 - Jan 30, 2025
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.