DM408
Building Perfect-SEO Digital Platforms
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It controls 67.6 percent of the US search engine market. Besides being the de facto search engine for most people, Google is also a source of valuable market insights. It provides tools such as Google Trends or Google Keyword Planner, those help businesses discover what people are exactly looking for. Some companies have taken advantage of this knowledge and have built amazing digital platforms, optimized for Google Search. In many cases, Google has become their number one client acquisition channel. This course analyses how they have accomplished that, by decoding not only their SEO tactics but also their long term strategy and site architecture.
Learning highlights
- Deep understanding of how Google Search works
- Understanding how to transform that into an actionable strategy
Course outline
15 classes
Introduction to Google Search
The value of SEO. The Mission of Search Engines. How People Search. How Search Works: Crawling, Indexing, and Rankings
Characteristics of High-Quality Sites
Fundamental principles behind the ranking factors. Overview of the top ranking factors. Review of Google’s Search Quality Evaluators Guidelines
Building authority through links
What is PageRank? Domain Authority vs Page Authority. Analyzing the backlink profile of a site. Analyzing the internal linking of a site
First steps in SEO Strategy
Setting SEO Goals. Understanding your audience. Discovering your competitive edge. Basics of site-architecture. SEO for Branding vs SEO for Direct Response
Market research, part 1
Introduction to Keyword research. Understanding the different types of keywords. Keyword research tools. Assessing the value and difficulty of a keyword
Market research, part 2
Building a keyword expansion map. Trending and seasonality in keyword demand. Competitive analysis. User experience research
Content Marketing Strategy
Understanding what users want. Developing a list of topics. Mapping content to the buyer’s journey. content production
Developing a perfect-SEO website, part 1
Making a website accessible to search engines. Creating an optimal information architecture. Optimally distributing internal PageRank. On-page content optimization
Developing a perfect-SEO website, part 2
Structured data markup. Making your site mobile friendly. Blocking content. Redirects. Duplicated content. Pagination. Multilingual/Country Targeting
Off-site SEO
Creating link-worthy content. Top 5 link-building techniques in 2019. How to assess the value of a link
Doing a world-class SEO-technical audit
Page performance, crawling errors, indexation, HTML validation, click-depth analysis, etc
How to prevent Google penalties and other SEO Mistakes
Review of Google’s Webmaster Guidelines. Top 10 SEO mistakes
Tracking and measuring SEO success
Google Search Console. SERPWoo. Ahrefs keyword tracker
Putting it all together: SEO Strategy, part 2
What to do in the first 3 months, 6 months, 12 months, 24 months, and 48 months after launch
Decoding
Decoding TripAdvisor, Booking.com, and other giants’ growth strategies and growth hacks
Course materials
Media
Methodology
We will use a combination of lectures, quizzes and hands-on projects to learn the concepts outlined in the objectives.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Building Perfect-SEO Digital Platforms
by Alex Nechoroskovas
Total hours
45 Hours
Dates
Mar 15 - Apr 02, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.