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Studies
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The Institute
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Studies
Admissions
The Institute
Resources

DM402

Marketing Strategy

Barcelona Campus
Oct 16, 2023 - Nov 03, 2023
This course will provide you with a true understanding of what a marketing strategy is, what is involved, how to create one, and how to implement it.
Barcelona Campus
Oct 16, 2023 - Nov 03, 2023

Faculty Profiles

Jenna Tiffany

Jenna Tiffany

Founder & Strategy Director at Let'sTalk Strategy

Rui Nunes

Rui Nunes

Founder of sendXmail, ZOPPLY and HOTLeads

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

4 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

Marketing StrategyKey MetricsPresenting and reporting resultsEffective Marketing Campaigns
OverviewCourse outlineCourse materialsPrerequisitesMethod & grading

Overview

Strategy is often misunderstood and typically gets less attention than tactics. However, strategy's role is vital when producing marketing campaigns that win hearts, minds, accolades, and conversations.

Jenna and Rui will draw on their many years of experience as world-renowned marketing strategy experts to teach you all the skills you need to become a successful strategic marketer.

We will cover everything you need to know about marketing strategy, from definitions to implementation, analysis, and even history. Real brand examples and workshop-style exercises will help you apply everything learned to real marketing life simply and intuitively.

Learning highlights

  • This course will provide you with a true understanding of what a marketing strategy is, what is involved, how to create one, and how to implement it. You’ll also learn to recognise and avoid the common pitfalls facing marketers. You’ll be able to adapt and innovate your marketing campaigns strategically.

Course outline

15 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

What is a marketing strategy?

The do’s and dont’s

Tuesday
2

Scenario

Identifying the current and future situation

Wednesday
3

Targets

Setting objectives that SCALE

Thursday
4

Reach

Who your customers are and how to find them

Friday
5

Awareness

Planning your marketing campaign

Monday
6

Tactics

Choosing the right channels

Tuesday
7

Execute

Implementing your marketing strategy

Wednesday
8

Generate

How to track the results

Thursday
9

Yield

Turning measurements into action

Friday
10

Practice group presentation

Group peer review

Monday
11

Presenting your marketing strategy

How to do it effectively

Tuesday
12

Marketing strategy pitfalls to avoid

Marketing strategy pitfalls to avoid

Wednesday
13

Final project preparation

Final project preparation

Thursday
14

The art of pivoting your marketing strategy

The art of pivoting your marketing strategy

Friday
15

Final project

Present in groups marketing strategy recommendations based on a real-life business scenario

Prerequisites

Awareness of marketing channels.

Methodology

Lectures

Workshops

Exercises

Presentation

Group work

Grading

The final grade will be composed of the following criteria:
35% - In class participation (individual and in groups)
65% - Final project - group presentation and document submission
Jenna Tiffany

Faculty

Jenna Tiffany

Founder & Strategy Director at Let'sTalk Strategy

Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Published author with new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing.

See full profile
Rui Nunes

Faculty

Rui Nunes

Founder of sendXmail, ZOPPLY and HOTLeads

Rui Nunes is the Founder of sendXmail, ZOPPLY and HOTLeads, a board member of APPM - Portuguese Marketing Professionals Association, a certified Head of Marketing with Digital Expertise, and a post-grad teacher in several universities. Is a frequent speaker at marketing events worldwide and a recognised consultant in email marketing, marketing automation and lead generation/B2B growth strategy.

Rui was in the founding team of Canalmail, which held the largest permission-based email marketing lists in Portuguese and Spanish language in the world and has helped grow several international projects like Kwanko, GrantonWorld, and EmailBidding, among others. He's also a very passionate advocate for best practices marketing foundations, and he's a regular host and speaker of webinars and lectures to those who don't have easy access to the most advanced techniques and technologies.

See full profile

Apply for this course

Snap up your chance to enroll before all spaces fill up.

Marketing Strategy

by Jenna Tiffany, Rui Nunes

Total hours

45 Hours

Dates

Oct 16 - Nov 03, 2023

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

Schedule your Harbour.Space interview

If successful, get ready to join us on campus

FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.