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Growth Marketing for Startups
Faculty
Patricia Galea
Digital Marketing Advisor and UCLA Adjunct Professor
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Learn the proven growth marketing practices and frameworks employed by the most prosperous startups and growth-stage companies worldwide.
This highly interactive course will delve into paid, earned, and owned marketing strategies across the entire customer journey, from brand awareness to sales. Students will learn the comprehensive approach used to craft a tailored marketing strategy that is specific to particular categories, B2B and B2C, and specific target audiences. We’ll review many case studies and anecdotes from my own direct experience growing startups, launching new products, and growing some of the world’s most successful brands: Amazon, Spotify, Converse, Nintendo, Lexus, Nestle, Honda, BtoB SaaS, and many more.
Learning highlights
- Build your brand while attracting immediate sales.
- Optimise your campaigns to drive more results with less investment of your time and resources.
- Craft a paid media mix tailored to your business: search, social, and display/programmatic channels.
- Learn how to make a splash with earned media: social, PR, and influencers.
- Learn how to utilise SEO and content marketing.
- Design an effective CRM/e-mail marketing programme.
- Learn how to laser-target your media and message at every stage of the consumer journey.
- Learn about influencers and CTV (connected TV).
- Learn the basic marketing tech stack used by startups.
- Best practices on how to build a small and scrappy dream team to manage campaigns.
Course outline
15 classes
Session 1
Intros
Today’s media landscape and media channels.
Customer journey and media touchpoints.
4 Ps and brand positioning.
Session 2
Content vs. Ads
Marketing Funnel.
Campaign steps.
Funnel balance.
Session 3
Ad Campaign Planning
Goal setting.
Media planning.
Session 4
Value Proposition
Message planning.
Ad creative.
Session 5
Website and Landing Pages
CTAs.
Campaign launch and execution.
Session 6
Tracking and Analysing Campaign Performance.
Session 7
Campaign Optimisation
Creating a culture of optimisation.
Session 8
1P Data
E-mail and Cookies
Session 9
PR and Social Media.
Session 10
SEO.
Content Marketing.
Session 11
Culture of Optimisation.
MarTech for Startups.
Session 12
Marketing Teams for Startups.
Agencies vs. FTs vs. Consultants.
Session 13
Group Presentations.
Session 14
Group Presentations.
Session 15
Group Presentations.
Course wrap-up.
Course materials
Media
Prerequisites
Undergraduate degree or experience in business, social media, marketing, PR, or advertising.
Methodology
This course will be highly interactive, and each day will have a mix of lectures with slides, case studies, real-world anecdotes, mini-workshops, exercises, and individual or group projects.
Grading
Patrcia Galea is a global marketing executive, startup advisor, and celebrated UCLA adj. professor.
For the past 25 years, Patricia has led digital marketing and advertising strategy for the world’s most innovative startups and rocketship brands such as Amazon, Disney, Spotify, Lexus, Hulu, Honda, Sony Pictures Entertainment, Nintendo, Nestle, Converse, AI SaaS BtoB and many more.
See full profileApply for this course
Growth Marketing for Startups
by Patricia Galea
Total hours
45 Hours
Dates
Jun 17 - Jul 05, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.