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Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources
Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources
Patricia Galea
Digital Marketing

Patricia Galea

Digital Marketing Advisor and UCLA Adjunct Professor

Faculty Profile

Patrcia Galea is a global marketing executive, startup advisor, and celebrated UCLA adj. professor.

For the past 25 years, Patricia has led digital marketing and advertising strategy for the world’s most innovative startups and rocketship brands such as Amazon, Disney, Spotify, Lexus, Hulu, Honda, Sony Pictures Entertainment, Nintendo, Nestle, Converse, AI SaaS BtoB and many more.

She began her career at Accenture as a tech consultant then spent years at top tier global marketing firms in LA, San Francisco and New York (Omnicom, Publicis, WPP, Edelman, IPG) and client side executive roles at Disney, UCLA and Draiver (AI powered BtoB SaaS). She recently headed up the US Performance Marketing practice for IPG Mediabrands, overseeing data driven digital advertising for clients such as Amazon, Nintendo, Sony, Converse, Spotify and other brands.

Patricia’s expertise is in digital marketing strategy across the entire funnel - from brand awareness to sales - using paid, earned and owned media channels that are powered by data, technology and big ideas.

Patricia began teaching at UCLA in 2005 where she co-founded the digital marketing curriculum and continues to guest lecture about the ever changing media and technology landscape. Her digital advertising course became the most popular marketing course at UCLA. With passion and energy, she’s taught over a thousand students at UCLA -- from professionals to MBA students to corporate leaders from around the world who travel to UCLA for custom training programs.

Recognized as a dynamic and dedicated instructor, Patricia brings real-world knowledge and wisdom to the classroom so that students enjoy the learning journey and can easily apply lessons to their own marketing campaigns.

Patricia holds a B.A. in Economics from University of Michigan, Ann Arbor. She resides in Los Angeles with her husband and family. You can find her at the Coachella music festival every April.

Experience

  • Jan 2004 - Presente

    UCLA - Advisory Board Member, MBA Mentor and Digital Marketing Instructor

    University of California, Los Angeles

  • Nov 2020 - Mar 2023

    CMO, Executive Director, Strategic Communications and Marketing, UCLA Extension

    University of California, Los Angeles

  • Aug 2022 - Jul 2023

    Chief Marketing & Communications Officer (fractional)

    Draiver

  • Jun 2019 - Apr 2020

    SVP, Digital Performance Marketing, US Practice Lead

    Mediabrands

  • Jan 2018 - Jun 2019

    SVP, Digital Media for Sony Pictures Entertainment

    Mediabrands

  • Oct 2014 - Dic 2017

    EVP, Global Enterprise Solutions

    Search Optics

  • Jan 2012 - Sep 2014

    SVP and Digital GM, Edelman LA Office

    Edelman

  • Sep 2013 - Aug 2014

    SVP, Entertainment Sector, Edelman Digital

    Edelman

  • Oct 2008 - Jan 2012

    Executive Director, Digital Advertising Strategy & Digital Product Strategy

    The Walt Disney Company

  • 2006 - 2008

    Vice President, Entertainment Practice, Disney

    Real Branding, a San Francisco Digital Consulting firm

  • 2004 - 2006

    Digital Group Account Director - Lexus brand division of Toyota

    Team One

  • 2001 - 2003

    Digital Advertising Supervisor - Honda Automobiles

    RPA

  • 1999 - 2001

    Digital Account Director

    Omnicom Media Group

  • Jan 1998 - Dec 1999

    Digital Account Supervisor - Acura (division of Honda Automobiles)

    Suissa Miller Advertising (acquired by Dailey)

  • 1997 - 1998

    Tech and Management Consultant

    Accenture

Education

  • Bachelor of Arts

    University of Michigan

Courses by Patricia

Digital Marketing

Growth Marketing for Startups

17 June - 05 July 2024

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