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Product Strategy in the Age of AI
Faculty
Sumeet Ahuja
Founder and CEO at Evoque Impact
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Product strategy provides a blueprint for building, marketing, and scaling products that deliver enduring value. In today’s highly technology-driven world, especially with the exponential rise of AI, a well-defined strategy is more critical than ever for aligning diverse stakeholders and navigating complexity.
Tailored for early- to mid-career professionals, this immersive 3-week course explores core principles of product strategy and emphasizes real-world application through hands-on assignments and group work. Topics include crafting differentiated value propositions, achieving product-market fit, designing go-to-market strategies, focusing on critical product and business analytics, and integrating organizational and ecosystem dynamics into decision-making. While not a technical course, we will strongly bias discussions, examples, and projects toward the transformative impact of AI across product development, go-to-market motions, and strategic thinking.
With a startup-centric lens, the program underscores the importance of a holistic approach—spanning product, business, technology, and operational levers. A capstone group project anchors the learning experience, equipping students to confidently shape and execute product strategies in today’s fast-changing, AI-infused world.
Learning highlights
- Through this course, students will be able to:
- Grasp the fundamental elements of product strategy formulation, the standard strategic planning process, and how emerging technologies such as AI can influence strategic choices.
- Familiarise yourself with and apply an established product strategy framework for comprehensive analyses, including the ability to evaluate where technology and AI can create or disrupt value.
- Develop critical thinking abilities across product, business, organisational, technology, and ecosystem dimensions, culminating in well-reasoned product strategy proposals.
- Apply learned concepts and classroom experiences to engage in dynamic live case study discussions, including real-world examples of AI-enabled products, business models, and strategic shifts.
- Acquire hands-on experience in creating product strategy artefacts tailored for senior leadership within organisations.
- Learn, trial, and refine communication and leadership skills essential for both constructing and mobilising product strategy effectively.
- Enhance cultural sensitivity and global awareness to foster holistic thinking in product strategy development.
- Gain insights into the interconnectedness of product-related functional roles and their significance in effective product strategy implementation, including how AI is reshaping selected product and business activities.
Course outline
15 classes
Session 1
* Product Strategy Foundation,
* 5-Pillar Framework.
Session 2
* Pillar 1 - Customer and Market.
Session 3
* Pillar 2 - Product and Technology.
Session 4
* Pillar 3 - Company,
* Pillar 4 - Competition.
Session 5
* Pillar 5 - Ecosystems,
* Guest Speaker 1.
Session 6
* Strategy and Metrics (North Star Metrics).
* Data-centricity, Product Metrics, and AI ROI - B2B, B2C, startups.
* Setting Metrics (mini-workshop).
Session 7
* GTM Strategy - The fundamentals,
* Business and Monetization Models,
* Product Launch Strategy (mini-workshop).
* AI in GTM.
Session 8
* AI Influence on Organisational and Ecosystem Dynamics.
* Storytelling and Mobilising Product Strategy.
Session 9
* Innovation and Trends,
* Product Strategy for Growth,
* Guest Speaker 2.
Session 10
* Startup Site Visit,
* De-brief and Analysis.
Session 11
* Product Planning,
* Strategy Lifecycle - Enterprise vs. Startups,
* AI in Product Strategy & Development.
Session 12
* Case Studies (AI-native companies) - Analyses and Discussion
Session 13
* Unpacking Product Careers,
* Workshop on Product Roles,
* Trends and Impact of AI on Product Management.
Session 14
* Cross-team Collaboration (Final Project),
* Guest Speaker 3.
Session 15
* Final Group Project Presentations.
Prerequisites
While there are no specific prerequisites, students should lean on and share their prior corporate, entrepreneurial, and leadership experience. The course will encourage and challenge students to use not just hard skills such as critical thinking, structured analysis, and research, but also soft skills such as adaptability, learning agility, and multicultural leadership. This is not a technical or coding course. Familiarity with commonly available AI tools - particularly generative AI tools such as ChatGPT, Perplexity, Claude, or similar platforms - will be helpful, as students may be expected to explore how such tools can support product and business thinking.
Methodology
The course is designed to balance individual work and deep collaboration with peers. In addition, the course will be interspersed with opportunities for stimulating in-class and out-of-class debates and engagement. We will accomplish this through the following:
Lectures, including in-class workshops, Individual work: long-form product strategy document, Site visit: to a local startup (subject to change), Interaction and engagement: through in- and out-of-class participation and case study discussions, Capstone group project: long-form product strategy document and live presentation
Every student has a different starting point and a unique learning style. During these three weeks, we will not be competing against or judging each other. Instead, the goal is to build our own competence and confidence while learning from a diverse and talented class.
Work Integrity and Responsible Use of AI:
AI tools are increasingly becoming part of professional product work, and students are encouraged to become comfortable using them as learning and productivity aids. At the same time, this course is designed to assess your own thinking, judgement, strategic reasoning, communication, and ability to apply what you have learned. Use AI to support your work — not to replace it.
* Use AI tools for appropriate purposes such as brainstorming, exploring alternatives, summarising material, improving clarity, or challenging your initial thinking.
* You remain responsible for the accuracy, originality, quality, and integrity of anything you submit. Verify claims, data, quotations, sources, and references rather than assuming an AI system is correct.
* Your submissions should reflect your own analysis, judgement, point of view, and effort. Avoid submitting AI-generated work that you have not meaningfully reviewed, shaped, and understood.
* Where the use of AI materially contributes to a submission, be prepared to explain how you used it and how you developed the final output.
* The instructor reserves the right to ask students to explain, discuss, or substantiate submitted work and to consider the demonstrated authenticity, understanding, and personal effort behind the work when determining grades.
Grading
Sumeet Ahuja is an acclaimed technology executive, operator-turned-entrepreneur, and product strategist, recognized for driving breakthrough innovation and consistently delivering high-impact results across global markets. As the Founder and CEO of Evoque Impact—a leading product, innovation, and strategy firm—Sumeet partners with Fortune 500 enterprises, growth-stage startups, and educational institutions worldwide, helping organizations anticipate the future, build industry-defining products, and thrive in rapidly evolving digital landscapes.
With over two decades at the forefront of fintech, web3/blockchain, AI, mobile, and semiconductors, Sumeet has played pivotal roles in Silicon Valley and beyond. As Vice President of Product at Circle, Sumeet led the product strategy for international fiat-backed digital currencies at Circle, a recent IPO and considered the public gold standard in stablecoins. At PayPal, he scaled the consumer business, architected product launch strategies, and was instrumental in delivering over $1bn in annual revenue — driving a 2.5x increase in active user engagement and spearheading PayPal’s entry into next-generation financial services.
See full profileApply for this course
Product Strategy in the Age of AI
by Sumeet Ahuja
Total hours
45 Hours
Dates
Oct 19 - Nov 06, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.