PM408
Product Strategy
Faculty
Sumeet Ahuja
Founder and CEO at Evoque Impact
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Product strategy provides a blueprint for creating, marketing, and selling products that deliver enduring value. In today's technology-driven landscape, this strategic plan is all the more pivotal for aligning diverse stakeholders toward collective success. Tailored for early- to mid-career professionals, this immersive 3-week course explores foundational product strategy elements and facilitates hands-on application of acquired concepts.
Topics span crafting compelling value propositions, achieving product-market fit, formulating effective go-to-market strategies, and integrating organisational dynamics into decision-making. With a startup-centric focus, the programme underscores the significance of holistic product, business, ecosystem, and operational considerations. Culminating in a capstone group project, the curriculum solidifies key concepts, equipping students to adeptly steer successful product strategies in dynamic entrepreneurial environments.
Learning highlights
- Through this course, students will be able to:
- Grasp the fundamental elements of product strategy formulation and the standard strategic planning process.
- Familiarise yourself with and apply an established product strategy framework for comprehensive analyses.
- Develop critical thinking abilities across product, business, organisational, and ecosystem dimensions, culminating in well-reasoned product strategy proposals.
- Apply learned concepts and classroom experiences to engage in dynamic live case study discussions.
- Acquire hands-on experience in creating product strategy artefacts tailored for senior leadership within organisations.
- Learn, trial, and refine communication and leadership skills essential for both constructing and mobilising product strategy effectively.
- Enhance cultural sensitivity and global awareness to foster holistic thinking in product strategy development.
- Gain insights into the interconnectedness of product-related functional roles and their significance in effective product strategy implementation.
Course outline
15 classes
Session 1
Foundation, 5-Pillar Framework
Session 2
Pillar 1 - Customer and Market
Session 3
Pillar 2 - Product and Technology
Session 4
Pillar 3 - Company, Pillar 4 - Competition
Session 5
Pillar 5 - Ecosystem, Guest Speaker 1
Session 6
Metrics and OKRs, B2B vs. B2C
Session 7
GTM Strategy - Basics, Business and Monetization Models, Product Launch Strategy, AI in GTM
Session 8
Organisational, Dynamics Cross-functional, Dependence Mobilising, Product Strategy
Session 9
Startup Site Visit, De-brief and Analysis
Session 10
Innovation and Trends, Product Strategy for Growth, Guest Speaker 2
Session 11
Strategic Product Planning, Large Enterprise vs. Startups
Session 12
Case Studies - Analyses and Discussion
Session 13
Unpacking Product Careers, Workshop on Product Roles
Session 14
Cross-team Collaboration (Final Project), Guest Speaker 3
Session 15
Final Group Project Presentations
Prerequisites
While there are no specific prerequisites, students should lean on and share their prior corporate, entrepreneurial, and leadership experience. The course will encourage and challenge the students to use not just hard skills like critical thinking and deep analysis but also soft skills such as adaptability, a learning mindset, and multicultural leadership.
Methodology
The course is designed to balance individual work and deep collaboration with peers. In addition, the course will be interspersed with opportunities for stimulating in-class and out-of-class debates and engagement. We will accomplish this through the following:
Lectures, including in-class workshops, Individual work: long-form product strategy document, Site visit: to a local startup, Interaction and engagement: through in- and out-of-class participation and case study discussions, Capstone group project: long-form product strategy document and live presentation
Every student has a different starting point and a unique learning style. During these three weeks, we will not be competing against or judging each other. Instead, the goal is to build our own competence and confidence while learning from a diverse and talented class.
Grading
Sumeet Ahuja is an acclaimed technology executive, operator-turned-entrepreneur, and product strategist, recognized for driving breakthrough innovation and consistently delivering high-impact results across global markets. As the Founder and CEO of Evoque Impact—a leading product, innovation, and strategy firm—Sumeet partners with Fortune 500 enterprises, growth-stage startups, and educational institutions worldwide, helping organizations anticipate the future, build industry-defining products, and thrive in rapidly evolving digital landscapes.
With over two decades at the forefront of fintech, web3/blockchain, AI, mobile, and semiconductors, Sumeet has played pivotal roles in Silicon Valley and beyond. As Vice President of Product at Circle, Sumeet led the product strategy for international fiat-backed digital currencies at Circle, a recent IPO and considered the public gold standard in stablecoins. At PayPal, he scaled the consumer business, architected product launch strategies, and was instrumental in delivering over $1bn in annual revenue — driving a 2.5x increase in active user engagement and spearheading PayPal’s entry into next-generation financial services.
See full profileApply for this course
Product Strategy
by Sumeet Ahuja
Total hours
45 Hours
Dates
Mar 11 - Mar 29, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.