PM404BKK
Fundamentals of Digital Product Management
Faculty
Aleksandr Simukovic
Senior Product Manager, Adjust
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Fundamentals of Digital Product Management course is an introduction to the field of product management. It is designed to give the students an overview, explain the basic concepts, and guide them through examples of successful product companies. During the course, we will build a basic need to start diving into deeper product management topics.
Learning highlights
- Short history of product management.
- Product Management discipline today.
- Key roles and responsibilities.
- Product Discovery.
- Product Principles.
Course outline
15 classes
Session 1
What is Product Management?
Session 2
Short history of Product Management.
Session 3
Successful product companies.
Session 4
Essential product manager skills 1.
Session 5
Essential product manager skills 2.
Session 6
Product team set-up.
Session 7
Product discovery.
Session 8
Product principles.
Session 9
Market research.
Session 10
Product validation.
Session 11
B2B vs B2C products.
Session 12
Succeeding with agile methods.
Session 13
Case Studies: Adobe
Session 14
Case Studies: Netflix
Session 15
Final Presentations.
Prerequisites
It’s an introductory course that does not require prior knowledge and will cover the basics.
Methodology
-Lectures -Individual Work -Group Work -Case Studies -Interviewing
Grading
Aleksandr is a seasoned product manager with expertise in B2B enterprise software and consumer app development. As an active contributor to product management communities, he champions modern, evidence-based product practices and customer-centric development approaches.
Aleksandr applies proven methodologies from industry leaders including Marty Cagan's Inspired and Empowered, and Teresa Torres' Continuous Discovery Habits. Currently serving as a Senior Product Manager at Adjust, he specializes in developing innovative B2B SaaS data products that drive measurable customer value.
See full profileApply for this course
Fundamentals of Digital Product Management
by Aleksandr Simukovic
Total hours
45 Hours
Dates
Oct 24 - Nov 11, 2022
Fee for single course
€2999
Fee for degree students
€1999
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.