PM403
Fundamentals of Digital Product Management
Faculty
Aleksandr Simukovic
Product Lead at Ultrathink.Studio
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Fundamentals of Digital Product Management course provides a practical introduction to the enduring principles and contemporary practices used to build successful digital products. Students will learn how to identify meaningful customer problems, define product vision and strategy, prioritise opportunities, validate solutions, collaborate with design and engineering, use data, and bring products to market.
The course also introduces AI-augmented product management as a core part of modern product practice. Students will use contemporary AI tools to synthesise customer research, explore markets and strategic options, analyse product data, create and critique product artifacts, build functional prototypes, and automate selected recurring workflows.
Students will learn not only how to use AI effectively, but also how to evaluate its outputs, manage uncertainty and hallucinations, protect sensitive information, and understand where human judgement, product sense, creativity, communication, and accountability remain essential.
Learning highlights
- Core product-management principles and their practical application.
- Customer discovery, Jobs to Be Done, product strategy, prioritisation, analytics, and validation.
- AI-augmented workflows for research synthesis, strategic exploration, data analysis, communication, and decision support.
- Rapid functional prototyping and experimentation using AI-assisted design and development tools.
- Development of product judgement, product sense, creativity and cross-functional collaboration.
Course outline
15 classes
Session 1
Introduction and why product management is important?
Session 2
Product vision and strategy.
Session 3
Prioritising product opportunities.
Session 4
Discovery and requirements definition, prototyping.
Session 5
Data: analysing and understanding it.
Session 6
Goal setting for product teams.
Session 7
Product and business.
Session 8
Software development and product management.
Session 9
Agile product development and working with engineering teams.
Session 10
Working with product design.
Session 11
Taking products to the market.
Session 12
Product evolution and growth.
Session 13
Internal stakeholders and how to manage them.
Session 14
Managing the partner ecosystem, competitors, etc.
Session 15
Final Presentations.
Prerequisites
It’s an introductory course that does not require prior knowledge and will cover the basics.
Methodology
Lectures -Individual Work -Group Work -Case Studies
Grading
Aleksandr Simukovic is a product leader, AI builder, and educator with more than a decade of experience across B2B SaaS, advertising technology, consumer applications, and 0-to-1 product development. In senior product roles at companies including Adjust and Smartly.io, he has led products from customer discovery and strategy through to launch, adoption, and growth.
Alongside his industry work, Aleksandr builds and ships AI-assisted web and mobile products and teaches modern product development at Harbour.Space. He has helped more than 100 students and non-technical builders turn ideas into working products by combining customer discovery, product strategy, rapid prototyping, AI-assisted development, validation, and go-to-market. His teaching emphasises evidence-based decision-making, hands-on building, and the judgement required to use AI tools critically and responsibly.
See full profileApply for this course
Fundamentals of Digital Product Management
by Aleksandr Simukovic
Total hours
45 Hours
Dates
Oct 19 - Nov 06, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.