ID407
Intro to UX: Content Strategy
Faculty
Irene Pereyra
Co-Founder of Anton & Irene
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The web has made everyone a publisher – and content is a critical component of user experience. This course will explore content development as an aspect of creating user experiences, and will pay particular attention to its relationship to information architecture. Students will examine different approaches to audio, video, and especially text, exploring ways in which content can improve user experience. We will also address the basics of content management and examine how to develop a large-scale editorial strategy that can be used to guide the creation of websites with millions of pages.
Learning highlights
- Understanding the relationship among products, people, content and information
- Understanding how content relates to design
- How to make a plan for ensuring the content is adhered to throughout the UX process
- Presenting a content strategy convincingly
Course outline
15 classes
Class 1
Organizing and Categorizing Information
Class 2
Users, context and information gathering
Class 3
Competitive Analysis
Class 4
Benchmark Analysis
Class 5
Ecosystem Analysis
Class 6
Stakeholder Interviews
Class 7
User Interviews
Class 8
MVP Approach
Class 9
Feature Definition
Class 10
Group and personal assignments and exercises
Class 11
Group and personal assignments and exercises
Class 12
Group and personal assignments and exercises
Class 13
Group and personal assignments and exercises
Class 14
Group and personal assignments and exercises
Class 15
Final Oral Presentations Due
Course materials
Books
Methodology
Students will explore the relationship among people, objects, and information through the field of interaction design. In a series of hands-on, studio-based, group exercises, students will gain exposure to critical parts of the design process while learning specific methods for human-centered concept exploration and the development of product behaviors.
Grading
Back in 2008, Irene founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.
Irene is extremely passionate about design and believes that great design is practical and human-centred at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.
See full profileApply for this course
Intro to UX: Content Strategy
by Irene Pereyra
Total hours
45 Hours
Dates
Feb 22 - Mar 12, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.