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Studies
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The Institute
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Studies
Admissions
The Institute
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ID414

Integrated Product Experiences

Barcelona Campus
Aug 01, 2022 - Aug 19, 2022
This course teaches a holistic, iterative approach to digital product design. How to effectively ideate using brainstorming and sketching methods, implement ideas using digital prototyping tools.
Barcelona Campus
Aug 01, 2022 - Aug 19, 2022

Faculty Profiles

Cyril Tsiboulski

Cyril Tsiboulski

Partner at Cloudred

Willy Wong

Willy Wong

Freelance Creative Consultant

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

4 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

Data AnalysisIdeationUX DesignPrototypingPresentingTestingDesign Sprint MethodologyProduct Vision
OverviewCourse outlineCourse materialsPrerequisitesMethod & grading

Overview

Our course will help students learn how to craft integrated product experiences. Through the structure of a design sprint, students will translate user needs and communal values into innovative concepts, transform user stories and journeys into sketches, prototype and test their product ideas for validation, then iterate for further improvement. Together, we’ll conceive of plausible products for problems today that might even inspire people to think beyond themselves tomorrow, experiment with systems and codes that may expand our collective imagination and culture, and consider how we might design for more meaningful futures.

Learning highlights

  • Proficiency in at least one platform: Figma/InVision/Adobe/Principle/Keynote/Miro, etc
  • Developing personas, user journeys, experience maps
  • Translating quantitative / qualitative data into insights
  • Creating sitemaps, wires, comps, user flows, microinteractions
  • Prototyping for interactivity in low / high fidelity
  • Collaborating effectively, communicating clearly and concisely
  • Making decisions efficiently, prioritizing by values
  • Divergent, convergent, disruptive, regenerative thinking

Course outline

15 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

Session 1

Overview of Integrated Product Experiences. Design sprints and other methodologies.

Tuesday
2

Session 2

Approaches to discovery and definition. User research methods and tools.

Wednesday
3

Session 3

Assignment 1: Usability. Usability testing methods.

Thursday
4

Session 4

Assignment 2: Prototyping. Prototyping methods and tools.

Friday
5

Session 5

Review assignments 1 & 2. Design sprint preparation.

Monday
6

Session 6

Team design sprint kickoff: Discovery. Define benchmarks and success metrics.

Tuesday
7

Session 7

Diverge by sketching, converge by teaming. Create research and learning plan.

Wednesday
8

Session 8

Design storyboarding and journey video. Design and create prototype.

Thursday
9

Session 9

Design and create prototype.

Friday
10

Session 10

Research: prototype user testing

Monday
11

Session 11

Analyze and synthesize research results. Identify improvement and refinement plan.

Tuesday
12

Session 12

Refine design and iterate prototype.

Wednesday
13

Session 13

Refine design and iterate prototype.

Thursday
14

Session 14

Prep final presentation and prototype demo.

Friday
15

Session 15

Final presentations by all teams. Course closeout and peer evals.

Prerequisites

Students are expected to demonstrate competency in the following: general design software / tools, HTML, CSS, foundation in visual design, typography, brand experience, UX/UI design principles & methods, preparing and delivering presentations, creating animations, editing basic video, project scoping and management.

Methodology

This course will consist of: short lectures, independent reading, discussions / workshops, in-class exercises, homework / assignments, team-based final project, standups / status checks, team presentations / critiques, self / peer assessments.

Grading

The final grade will be composed of the following criteria:
60% - Final Presentation
20% - Attendance + Participation
10% - Assignment #1
10% - Assignment #2
Cyril Tsiboulski

Faculty

Cyril Tsiboulski

Partner at Cloudred

Cyril is a co-founded of Cloudred—a New York City based digital design practice that is both an independent product/content-development studio and a service-based agency with global clientele across corporate, government, civic and cultural domains. From leading creative and technical execution, and project launches for the Mayor of London, City of New York, Bloomberg Philanthropies, UNICEF and Cloudred’s corporate clients, he is also intensely interested in how new forms of technology can help create more meaningful forms of connection and understanding.

Cyril has received a Peabody and a Columbia University Digital Storytelling Lab awards for Queerskins: a love story—an immersive cinematic virtual reality experience. He is a recipient of grants from the Sundance Institute, Tribeca Film Institute, MacArthur Foundation, and the Jerome Foundation. His work has been shown at the Venice International Film Festival, Cannes, Tribeca and other immersive/film festivals around the world. His latest projects include “Ordinary Gesture,” a virtual reality theatrical experience and “In My Own Skin,” an interactive virtual installation in VRChat featuring wearable avatars which premiered at CPH:DOX in Copenhagen in 2021.

See full profile
Willy Wong

Faculty

Willy Wong

Freelance Creative Consultant

Willy collaborates with entrepreneurs as well as industry and community leaders on brand experience design, creative strategy, and venture development. As part of his practice, Willy teaches entrepreneurship and interaction design at the School of Visual Arts and design management at Pratt Institute. He also serves an appointment with the Metropolitan Museum of Art for its Advisory Committee on Cultural Engagement and with the Times Square Alliance as an Arts Advisor for digital and public art exhibitions. He launched his independent practice after serving as Chief Creative Officer at NYC & Company for the City of New York under Mayor Bloomberg. Previously, Willy’s career traversed advertising, software engineering, management consulting, and finance.

See full profile

Apply for this course

Snap up your chance to enroll before all spaces fill up.

Integrated Product Experiences

by Cyril Tsiboulski, Willy Wong

Total hours

45 Hours

Dates

Aug 01 - Aug 19, 2022

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

Schedule your Harbour.Space interview

If successful, get ready to join us on campus

FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.