HTE405
Lean Startup Bootcamp
Faculty
Ian Collingwood
Principal at UXdna
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will teach you how to create startups and organizations that succeed by building products and services that people need. Using principles from Lean Startup, Design Thinking and Customer Development, with a strong emphasis on mastering the skills of active learning from customers, Ian Collingwood will guide you through the tools, techniques and most importantly, the mindset you need to succeed with your project.
The materials in this course are relevant for entrepreneurs and intrapreneurs from all different backgrounds and levels of experience. Ian has helped students, engineers, business people, designers, educators, healthcare professionals, artists, scientists, academics, and civil servants apply customer-centred design principles to their ventures. The lessons can be applied to projects across all sectors and industries, including equity-funded, bootstrapped, non-profit and impact-based ventures.
Learning highlights
- Understand why some innovations and startups succeed while most fail.
- Practice the skills needed to conduct and make sense of customer learning conversations.
- Apply Customer Discovery methods to identify first customers & reduce risk.
- Understand Lean Startup and Customer Development. Why they are important, how to use the build-measure-learn principle & when and how to pivot.
- Learn tools like Journey Mapping, Customer Canvas and Stakeholder Mapping to clarify your customer and what problem you solving for them.
- Learn how to adapt methods for B2C and B2B businesses.
- Understand the different ways of learning from customers and when to use each method.
- Develop communication skills.
Course outline
15 classes
Introduction to the course
- Team formation.
- Idea selection & preliminary customer targeting.
Customer Learning Check-in
- Why most innovations fail?
- Innovation & behaviour change.
- Team coaching.
Customer Learning Check-in
- Mindset, methods & tools.
- Defining target customers.
- Introduction to “learning conversations”.
- Team coaching.
Customer Learning Check-in
- Finding customers to talk to.
- Common mistakes entrepreneurs make when talking to customers.
- Team coaching.
Customer Learning Check-in
- Developing your Customer Discovery skills.
- Retrospective.
- Team coaching.
Customer Learning Check-in
- Running interviews.
- Team coaching.
Customer Learning Check-in
- Teams work on their own schedule.
- Team coaching.
Customer Learning Check-in
- Making sense of qualitative data.
- Using qualitative data to inform decisions.
- Team coaching.
Customer Learning Check-in
- Identifying untested assumptions.
- Using canvases to align the team and share learning.
- Introduction to Experiments.
- Team coaching.
Customer Learning Check-in
- Designing experiments.
- Understanding what to build.
- Retrospective.
- Team coaching.
Customer Learning Check-in
- Teams work on their own schedule to design and set up experiments.
- Team coaching.
Customer Learning Check-in
- Perfecting your presentation skills:
- How the body and mind work together to facilitate communication.
- Team coaching.
Customer Learning Check-in
- Preparing presentations.
- Team coaching.
Final presentations
- Final presentations.
- Closing notes and feedback.
Snow Summit
- Snow Summit
Course materials
Media
Prerequisites
Entry requirements:
You can come to this course with the idea that you’re excited about and have worked on. (This is not obligatory). However, if you plan to bring your own idea, you must prepare a 90-second pitch of your idea that needs to include: What problem are you solving, who your customer is, what the solution is, what the business model is and why you are excited about this idea.
This course will be entirely team-based. Throughout the three weeks, you will work very closely in 4-5 person teams, ideally made up of a mix of design or technology bachelor or master students.
If you don’t already have a team, don’t worry - we will create teams on the first day.
If you don’t have an idea, don’t worry - ideas will emerge during the first few days of the course.
If you’re not a Master student or not a third-year bachelor student, you have to officially apply to enter this course. Applications consist of max. 2-page essay on the following 3 points:
1. What you expect to get out of this course
2. Why you want to become an entrepreneur
3. Short description of your idea, including what problem are you solving, who your customer is, what the solution is, what the business model is and why you are excited about this idea.
No other prerequisite skills are required - just an open mind, a commitment to hard work and a willingness to move beyond your comfort zone and adapt your thinking and ideas when the evidence shows it is necessary.
Methodology
Interactive lectures to learn core knowledge and tools.
One-to-one (or team) coaching tutorials to apply learnings to capstone projects.
Case studies drawn from real companies
Group work and exercises to apply the knowledge acquired in lectures.
Teamwork to develop your (capstone) startup idea or project.
Individual and teamwork during classes to plan for Customer Development activity.
Individual and teamwork outside of classes.
Teamwork analysing interviews and making decisions.
Team and individual coaching on interview skills and technique.
Teams will deliver a final presentation at the end of the course.
Grading
Ian has been helping startup founders succeed since 2010. He has built, advised and coached hundreds of new ventures across sectors from healthcare, manufacturing and agriculture, to retail, travel, food, and eCommerce.
With a background in user experience and service design, Ian was CEO of Amberlight, one of the UK's leading UX consultancies before moving to Barcelona and becoming Program Director of the Startupbootcamp Data and IoT program. Over the intervening years he has coached hundreds of founders for Seedcamp, Rockstart, Imperial Innovations, IQS TechFactory and Wayra along with most leading European accelerators.
See full profileApply for this course
Lean Startup Bootcamp
by Ian Collingwood
Total hours
42 Hours
Dates
Jan 08 - Jan 25, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.