Lean Startup and Customer Development Bootcamp
Faculty
Don Ritzen
Founder & CEO at Stealth Mode
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
What you will learn
During this course you will learn the essentials and practicalities of starting a company, how to use the business model canvas and lean startup to work out your value proposition, how to validate your idea and how to take the next steps in launching your company. We’ll use best practices learned by Don Ritzen, who’s invested in over 150 early stage businesses, of which 35% failed but 65% are still growing and some even do tens of millions of revenue.
Finally, we’ll focus on helping you develop a top performing team, which is the #1 reason for success, and failure.
Learning highlights
- Understanding the top reasons startups fail, so you (hopefully) won’t make the same mistakes
- Learn about the 4 startup types: which one do you have?
- Learning about Lean Startup, why it’s important, build measure learn principle & pivoting
- Learning the must-have roles to have in your team
- Learning the essentials of how to create a high performing team by the Pyramid of Lencioni
- Working on business model canvas value proposition: figuring out who your customer is, what problem you’re solving
- Learning how to design experiments for testing your initial ideas/assumptions
- Learning how to ask questions during customer-interviews the “right way” and create your own list of interview questions
- Conduct 10-15 customer interviews for your company to get insights on what type of product to build
- Learning how to work in sprints for your company
Course outline
15 classes
Session 1
Introduction to course: why most startups fail + lean startup 101
Session 2
Lencioni: 5 dysfunctions of a team part 1 + one on one with teams
Session 3
Lencioni: 5 dysfunctions of a team part 2 (building trust: this exercise will take place outside of the building) + one on one with teams
Session 4
+ Customer Understanding workshop incl. Value proposition design, market types, customer segments and early adopters + one on one with teams
Session 5
Customer interviews workshop part 1: Theory + create own questions + One on one with teams
Session 6
Customer interviews part 2 Review in class + One on one with teams
Session 7
teams work on their own to schedule interviews + One on one with teams
Session 8
teams work on their own to schedule interviews + One on one with teams
Session 9
Experiment design part 1
Session 10
Experiment design part 2 + Trust building lecture as preparation for next week
Session 11
teams work on their own to create experiment designs + One on one with teams
Session 12
Interactive Lecture: how to prepare final progress presentation
Session 13
teams work on their own to create experiment designs + One on one with teams
Session 14
How to find mentors and get the most out of mentors + instruction final presentation with key learnings
Session 15
Final progress pitches made by teams
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Passionate and result oriented entrepreneurial leader with nearly 10 years of experience. I have built a track record in Digital Product Development, Launch of New Businesses & business models, General Management, Lean Startup and Global Strategy with a focus on the intersection of technology, people and venturing.
Together with a great team I have co-founded a company called Rockstart where we created, launched and managed International programs for entrepreneurs in the domains of Web&Mobile, Smart Energy, Digital Health and Artificial Intelligence, both in Netherlands and LATAM. I screened 5000+ startups pitches and together with an IC selected the best 150 startups to enter one of our programs.
See full profileApply for this course
Lean Startup and Customer Development Bootcamp
by Don Ritzen
Total hours
45 Hours
Dates
Feb 17 - Mar 07, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.