HTE404
Idea Validation and Growth Hacking
Faculty
Barry White
Growth Hacking and Mobile Startup Specialist
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The first week of this course focuses on idea validation and lean startup experimentation, whereas in the second two weeks of the course, things go one step further and explore many of the techniques, tools and strategies used by entrepreneurs and startups to help drive rapid growth.
Learning highlights
- The objective of the course is to start pushing you to think both creatively and systematically about the ways in which product-market fit can be validated, leveraged and then optimized.
- Growth hacking is not some kind of mysterious toolbox and there is no growth hacking rule book. Even if there was, everything changes and most of the content would be out of date by the time the book was published.
- Growth is a mindset and the best growth hackers are always experimenting to find new strategies to leverage growth in the most surprising ways.
Course outline
15 classes
Class 1 - Idea Validation
Determine the Objective - Scope your focus and define your objective
Class 2 - Idea Validation
Uncover the Problem - Get to know your customer and find out the real problem you want to solve.
Class 3 - Idea Validation
Design the Solution - Ideate your improvement ideas to solve the problem.
Class 4 - Idea Validation
Validate the Solution - Test your assumptions through experimentation to make evidence-based decisions.
Class 5 - Idea Validation
Develop & Implement - Design and build MVP, measure and learn.
Class 6 - Growth Hacking
Introduction to Growth Hacking - Who dares, wins.
Class 7 - Growth Hacking
Life hacking - Personal growth and optimization.
Class 8 - Growth Hacking
What's your priority? - Importance of goal setting and prioritization.
Class 9 - Growth Hacking
Let's get creative - Individual group growth hacking workshops.
Class 10 - Growth Hacking
Sharing is Caring - Speed Dating and Idea Swapping.
Class 11 - Growth Hacking
Geek 101 - Funnels, Reporting, Tracking Analytics and KPIs.
Class 12 - Growth Hacking
Smart advertising - Custom Audiences and Retargeting.
Class 13 - Growth Hacking
Harder, Better, Faster, Stronger - Marketing Automation and Content Marketing.
Class 14 - Growth Hacking
Group final presentation Pt.1.
Class 15 - Growth Hacking
Group final presentation Pt. 2.
Prerequisites
There are two main prerequisites for this course. A good amount of sleep each night and an open mind. Growth hacking is many things, but it is not something that can be taught. It centers on your imagination, creativity and resourcefulness. What you get out of this course depends entirely on what you are prepared to bring to it
Methodology
This is an experiential course that requires students to work it out for themselves and come prepared to show-and-tell the next day. Although the syllabus will help establish a framework of methodology and tools, it's the case studies, discussions, and group work that will spark the students’ imagination.
Growth hacking is not the real value that comes from students learning to apply their unique creativity to their teams (and other teams) unique set of problems.
Grading
Barry is a specialist in growth hacking and product development with 20 years online and mobile experience. He was a pioneer in developing innovative strategies for mobile applications and content, and his experience in mobile stretches back well before the arrival of the iPhone when mobile went mainstream. He was the creator of one of the first and largest mobile content discovery platforms way back in 2002. He now designs and executes data-driven marketing strategies for clients across multiple channels and platforms including social media. He is fully data-driven in his approach to digital marketing and product management. He lives and breathes the mantra of Build, Measure, Learn. His expertise in data analytics and metrics is broad and deep and gives him a strong advantage in designing experiments that gather real world data to shape product strategy and tactics. Barry has worked with hundreds of startups over the years, through his involvement with Startup Accelerators, Incubators and Venture Builders and is an accomplished mentor in the Barcelona Startup Scene and Growth Hacking Community.
See full profileApply for this course
Idea Validation and Growth Hacking
by Barry White
Total hours
45 Hours
Dates
Nov 30 - Dec 18, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.