HTE405BKK
First Steps in Product Value Engineering
Faculty
Alexander Pustovit
Managing Partner @ Honey Badgers, Head Coach @ Global Innovation Catalyst
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This 3-week course, "The First Step in Product Value Engineering," provides a comprehensive introduction to the essential principles and practices of product management. Students will gain a solid understanding of core concepts such as product-market fit, value proposition, and user personas. We'll explore product frameworks and AI tools and mix practical and theoretical aspects of product management.
Learning highlights
- Introduction to product management and value engineering.
- Product Management discipline today.
- Key roles and responsibilities
- Product Discovery
- Product management tools and frameworks
Course outline
15 classes
Session 1
Introduction to product management
Session 2
Validating ideas and understanding customers
Session 3
Customer discovery game / defining the product
Session 4
Hypothesis driven development
Session 5
Experiment design
Session 6
Prioritizing and planning
Session 7
Mapping the customer journey
Session 8
Segment scoring and targeting
Session 9
Metrics & measurement
Session 10
Analyzing User Behavior
Session 11
Technology for Product Managers
Session 12
AI instruments in Product Management
Session 13
1-2-1 meetings with the teams
Session 14
1-2-1 meetings with the teams
Session 15
Pitch day
Methodology
Lectures, workshops, exercises, presentations, individual/group work
Grading
Alexander Pustovit, a product management expert, and award-winning coach, helps individuals and teams unlock their potential through AI-driven strategies and personalized coaching. With a focus on leveraging artificial intelligence and innovative methodologies, Alexander empowers startups, entrepreneurs, and innovators to accelerate growth and stay ahead of the curve in today’s fast-evolving landscape.
As the Head Coach for the GIC Innovation Execution Program, in collaboration with Stanford Online, Alexander has guided countless project teams and entrepreneurs through the complexities of bringing new ideas to life. His approach combines strategic thinking with hands-on coaching, leading to breakthrough results for both aspiring and established product leaders.
See full profileApply for this course
First Steps in Product Value Engineering
by Alexander Pustovit
Total hours
45 Hours
Dates
Nov 11 - Nov 29, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.