HTE406BKK
Doing Business in Asia
Faculty
Prim Jitcharoongphorn
Chairman of the Executive Board at Allied Metals (Thailand) Co., Ltd.
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
"Doing Business in Asia," a course designed to explore the dynamic and rapidly evolving landscape of one of the world's most promising regions. Asia, with its booming economies, young and ambitious population, and rich cultural heritage, offers immense opportunities for entrepreneurs and businesses. Home to over 4.8 billion people, Asia is the most populous continent, with major countries like China (1.419 billion) and India (1.45 billion) leading the way. The average age in many Asian countries is relatively young, with India at 28.4 years and Indonesia at 30.1 years. Economically, Asia is a powerhouse, with China, Japan, and India being the top three largest economies, contributing significantly to the global GDP.
Industry trends in Asia show a shift towards technology and innovation, with significant investments in R&D and the rise of new manufacturing and logistics technologies. With mega trend affecting the world
However, doing business in Asia is not without its challenges. Geopolitical tensions, such as the rivalry between the US and China, can create uncertainty and impact trade and investment. Understanding these dynamics is crucial for navigating the business landscape. To succeed in scaling businesses in Asia, entrepreneurs must focus on cultural sensitivity, thorough market research, building strong relationships, and adapting to local regulations. Join us to uncover the keys to thriving in this vibrant and diverse region, and learn how to leverage Asia's growth for your business success.
Learning highlights
- Understanding of Asia as a region
- Diversity of Asia
- Business Landscape of Asia
- Strategy for Asia
- ASEAN, North Asia, South Asia
- Doing Business in Thailand
- Market Entry
Course outline
15 classes
Introductions to Asia
Where is Asia?
Geographical Location.
Regions of Asia.
Political Landscape.
Why Asia?
Why Now?
Culture and history of the region
Modern history of the region.
How does it shape the culture?
Trail of development.
Faces of Asia
Understand Asia diversity.
Get to know the people of Asia.
Sharing experience working with people of Asia.
Next Wave of Asia
Power shift from the west to the east.
Opportunities in Asia.
Top Industries in Asia.
Next wave of Asian business.
Understand the building block of trade.
Guests Speakers: TBA
Business Culture and Etiquette
Important cultures we need to know when doing business in Asia.
Different in western and eastern culture.
Necessary business etiquette you need to know.
ASEAN
Where is ASEAN?
Important of ASEAN.
Major Player in ASEAN.
Focus on Thailand.
China
Chinese Economy.
China Policy.
Made in China 2025.
China and the world.
Future of China.
Guests Speakers: TBA
Japan & Korea
Japanese Economy.
Japanese Policy.
Aging society.
Japan Society 5.0.
Korea Economy.
Korea Transformation.
Soft Power .
Success of Korea.
Guests Speakers: TBA
Middle East
Middle East as a region.
Transformation of the middle east moving from oil to non oil.
Case study of Saudi Arabia and UAE.
India
India. 29 countries in 1 country.
Indian Economy.
Road Map of India development.
Indian Culture we need to know when doing business.
Is india attractive for business.
Guest speaker: Ambassador Nagesh Singh.
Go to Market Strategies in Asia
How to go to market in Asia?
Key market studies & Info.
Guests Speaker: Mr. George Hartel COO GQ Thailand TBC.
Winning Business in Asia?
Play to win in Asia.
The winning edge in Asia.
Picking where to do business in Asia
How to pick your base and expand your business?
Recap
Reflecting learning.
Fill in the gap.
Q&A
Pitching Style Presentation
Pitching Style Presentation
Prerequisites
None
Methodology
Lectures, Guest Speakers.
Grading
Prim Jitcharoongphorn is the Chairman of the Executive Board at Allied Metals (Thailand) Co., Ltd. a company her father founded over 50 years ago. The company is one of the forerunners in Asia providing effective and innovative total solutions for high-end professional kitchens for leading hotels and restaurants.
Founded in 1971, the company has established their name in the business for effective design, high quality equipment and impeccable workmanship in addition to their certified repair and maintenance service technicians. Their work can be seen at many leading hotels, restaurants, and flight kitchens in Asia. The company has expanded regionally covering ASEAN countries, India, Sri Lanka and Maldives where the tourism industry scene is being developed.
See full profileApply for this course
Doing Business in Asia
by Prim Jitcharoongphorn
Total hours
45 Hours
Dates
Dec 02 - Dec 20, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.