HTE403
Creativity and Ideation. The Art of solving problems.
Faculty
Amir Kassaei
G.O.A.T. aka K.O.C. at KASSÆI
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Every Innovation, every business, every inch of progress is based on an idea. The challenge is always to identify, differentiate and implement the best and most relevant one. How do you do that? This course is about the process of creation and ideation and how you create ideas that change the rules, change the context and, as a consequence, change culture, society, economies and the world.
Learning highlights
- The goal of this course is to give students a deep understanding of how to approach the ideation process by understanding each step of the creative process. They will be able to use these principles and process to have a more accurate and relevant business idea or innovation.
Course outline
15 classes
Class 1
Creativity and ideation principles
Class 2
The right definition and analysis of the problem
Class 3
Design thinking methodology
Class 4
Ideation. The crazier the better
Class 5
What is a relevant idea and why?
Class 6
Creation Briefing
Class 7
Ideation Session
Class 8
Ideation Session
Class 9
Ideation Session
Class 10
Ideation Session
Class 11
Presentation Group 1
Class 12
Presentation Group 2
Class 13
Presentation Group 3
Class 14
Presentation Group 4
Class 15
Presentation Group 5
Course materials
Books
Methodology
We will use a combination of lectures, in class discussion, one-on-one coaching, and assignments that lead to a final project presentation. Students’ own ideas will form the basis of assignments and the final project presentation.
Grading
Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.
In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as one the youngest Chief Creative Officer’s in the History. he quickly transformed it into one of the most creative and successful agencies in the World. Under Amir’s leadership, DDB Germany has also been ranked the most awarded German agency in the History of the Gunn Report.
See full profileApply for this course
Creativity and Ideation. The Art of solving problems.
by Amir Kassaei
Total hours
45 Hours
Dates
Nov 09 - Nov 27, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.