Luisa Garcia Valdecasas

Luisa Garcia-Valdecasas is a seasoned Business Development and Sales Strategy Executive with extensive experience across the health tech, medical devices, and pharmaceutical sectors, particularly in AI-driven solutions and digital health.

With a strategic and consultative mindset, she has led commercial and go-to-market strategies for both startups and established companies in Europe. Her recent work focuses on strategic sales roles in the AI and Digital Health sector, where she has designed and implemented commercial strategies, built partnerships with hospitals and research centres, and facilitated the adoption of innovative health technologies.

Previously, Luisa held leadership roles at companies such as iVascular, IESE Business School, Medicompex Ibérica (DJO) and Almirall, overseeing international expansion, regulatory strategy, and sales growth in both B2B hospital channels and OTC/pharmacy markets.

Her background includes:

* Expertise in hospital market access, sales team management, and distributor engagement.

* A strong track record in consultative sales to the pharmaceutical industry, especially during her 7 years at IESE.

* Cross-functional leadership in launching medical devices, clinical trials coordination, and regulatory affairs.

Luisa holds a BSc in Biology, an MBA at IE Business School, a Master’s in Social and Legal Sciences, and executive education from IESE Business School. She is fluent in English and proficient in tools like Salesforce, HubSpot, Jira, and Power BI.