Product Management

Kseniia Baidina

Analytics Team Lead at Yango

Faculty Profile

Kseniia is an analytics team lead at Yango, one of the largest ride-hail companies in the world.

Prior to joining Yango, Kseniia conducted academic research on advertising effectiveness. She holds a Master's degree from the University of Cologne, where she studied marketing and product management with a deep focus in data analysis and statistics.

In addition to her work at Yango, Kseniia is responsible for the program of the largest analytics conference in CIS&Russia. Through her role, she helps professionals in the field share their experiences and gain insights into the latest trends and best practices.

Experience

Dec 2020- Present
Analytics Team Lead
Yango
Dec 2020 - Present
Program Manager
Matemarketing
Jun 2020 - Present
Academic supervisor and guest lecturer
HSE
Nov 2020- Dec 2022
Senior Data Analyst, Product Owner
Yango
Oct 2019 - Nov 2020
Data Analyst
Yandex, Moscow
Feb 2019 - Jun 2019
Data Scientist
OBI, Cologne

Education

Jan 2018 - June 2019
Research assistant
University of Cologne
Oct 2017 - Sep 2019
Master of Science in Business Administration and Marketing
University of Cologne
Sep 2013 - Jun 2017
Bachelor in Management and Business Development
National Research University Higher School of Economics