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Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources
Intake every 3 weeks! There is no "application deadline" — you can start any upcoming module!Intake every 3 weeks! — apply anytime!
Studies
Admissions
The Institute
Resources
Kenda Macdonald
Digital Marketing

Kenda Macdonald

CEO of Automation Ninjas

Faculty Profile

Kenda Macdonald is a forensic psychology major, and the founder of Automation Ninjas. She is an international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.

Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that.

Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency. The results for her clients have been phenomenal - and she'll share those secrets with you.

Experience

  • Jul 2014 - Present

    CEO

    Automation Ninjas

  • Apr 2021 - Present

    Practice Lead for Demand Generation

    MarketingProfs

  • Aug 2012 - Jan 2015

    Operations Manager

    AIS Marketing

  • Dec 2011 - Aug 2012

    Personal Assistant

    Em Eat Free

Education

  • 2009 - 2014

    Bachelor of Science (BSc), Forensic Psychology

    Birkbeck, University of London

  • 2003 - 2008

    Parel Vallei High School

Courses by Kenda

Digital Marketing

Applied Ethics: Trust by design in AI and Marketing

09 Nov - 27 Nov 2026

Barcelona

Digital Marketing

Behavioural Marketing Automation (upcoming)

09 Nov - 27 Nov 2026

not defined

Digital Marketing

Behavioural Marketing Automation (2025)

02 Feb - 20 Feb 2026

Barcelona

Digital Marketing

Behavioural Marketing Automation (2023)

31 Jan - 16 Feb 2024

Barcelona

Digital Marketing

Behavioural Marketing Automation (2022)

10 July - 28 July 2023

Barcelona

Digital Marketing

Behavioural Marketing Automation (2022)

08 May - 26 May 2023

Bangkok

Digital Marketing

Behavioural Marketing Automation (2021)

28 Feb - 18 Mar 2022

Bangkok

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