James Humphreys

James Humphreys is an analyst and consultant with 13 years of industry experience. He is currently a Senior Enablement Lead at DMPG, a digital analytics consultancy, where he manages analytics implementations across major UK retail clients, with work spanning the full Google stack — GA4, GTM, Looker Studio, and BigQuery.

He has delivered technical training to clients of all sizes, maturity levels, and seniority — from local marketing teams to global C-suite leaders — with a focus on enabling not just technical skills but also strategic, analytical thinking in the world of marketing and product measurement.