Digital Marketing

Gary van Broekhoven

International Innovation Coach & Consumer Psychologist

Faculty Profile

Gary is an International Innovation Coach & Consumer Psychologist, inventor of several frameworks in Innovation including: GRAMS framework, NOREX, InnoCycle, ASPECTS.

Gary has over 200 products and services in his career so far and has consulted for many well known brands such as Disney, NASA, Sanofi, ING, SEAT etc. has worked with IDEO, Fjord, DMI and Designit and has mentored many startups at different accelerators.

A background in Design, Psychology and Business, his passion is in understanding people and helping his clients better connect with them by building solutions that they truly value.

Today he leads multidisciplinary teams on projects, uncovering insights often hacking research to get to the real story behind human behaviour.

“It’s not what they drive that count’s, but what drives them!"

Experience

Jun 2025 - Present
Non-Executive Director | Strategic Board Advisor
What Drives Them
February 2021 - Present
Innovation + AI Adoption + Consumer Psychologist
What Drives Them
2020 - Present
Lecturer in Consumer Psychology & Behaviour Design
HARBOUR.SPACE
2017 - Present | Barcelona, Spain
Innovation Lecturer
Esade
Jun 2019 - Dec 2019 | Barcelona Area, Spain
Design Lead (Contract)
Fjord
Nov 2017 - Jun 2019 | Barcelona - New Delhi - Phnom Penh - London
Head of CX (Innovation, Service Design + UX)
DMI (Digital Management, Inc.)
Apr 2012 - May 2019
Lecturer: Service Design. Experience Design. Design Thinking. Behaviour Design. Innovation Strategy
IED | Istituto Europeo di Design
Dec 2013 - Oct 2017
Behaviour & Service Designer
Health Mavericks : Humanising Digital Health
Jul 2017 - Jul 2017 | Barcelona, Catalonia, Spain
Design Thinking Workshop Facilitator
IESE Business School
2013 - 2017 | Barcelona Area, Spain
Mentor and Pitching Coach
Startupbootcamp
May 2013 - Aug 2014 | Barcelona area, Spain
OpenIDEO: Local Innovation Coordinator. Service Designer
IDEO
Mar 2014 - Mar 2014 | Greater New York City Area
Guest Lecturer: Service Design, Design Thinking
Parsons School of Design at The New School
2011 - 2012 | Barcelona Area, Spain
Innovation Consultant: Service Design, Consumer Insights
Roca Sanitario, S.A.
2008 -2011 | Barcelona Area, Spain
Head of Product (TOY) + Innovation + Service Design
IMC Toys
2006 - 2008 | Barcelona Area, Spain
University Lecturer: Service Design, Innovation Strategy
ELISAVA

Education

2011 - 2011
Marketing
ESADE Business & Law School
1993 - 1997
Bachelor of Science (BSc), Product Design & Innovation
The University of Salford

Courses by Gary

Digital Marketing

Consumer Behaviour (2026)

30 Nov - 18 Dec 2026

Barcelona

Digital Marketing

Consumer Behaviour (2026)

09 Nov - 27 Nov 2026

Bangkok

Digital Marketing

Consumer Behaviour (2025)

01 Dec - 19 Dec 2025

Barcelona

Digital Marketing

Consumer Behaviour (2025)

20 Oct - 07 Nov 2025

Bangkok

Digital Marketing

Consumer Behaviour (2024)

02 Dec - 20 Dec 2024

Barcelona

Digital Marketing

Consumer Behaviour (2024)

21 Oct - 08 Nov 2024

Bangkok

Digital Marketing

Consumer Behaviour (2023)

08 Jan - 25 Jan 2024

Barcelona

Digital Marketing

Consumer Behaviour (2023)

23 Oct - 10 Nov 2023

Bangkok

Digital Marketing

Consumer Behaviour (2022)

07 Nov - 25 Nov 2022

Barcelona

Digital Marketing

Consumer Behaviour (2022)

03 Oct - 21 Oct 2022

Bangkok

Digital Marketing

Consumer Behaviour (2021)

10 Jan - 28 Jan 2022

Barcelona

Digital Marketing

Consumer Behaviour (2020)

19 Oct - 06 Nov 2020

Barcelona

Digital Marketing

Consumer Psychology

01 June - 05 June 2020

Barcelona

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