Digital Marketing

Brian W. Piper

Director of Content Strategy and Assessment University of Rochester

Faculty Profile

Brian Piper is an author, international keynote speaker and consultant. He has been optimising digital content since 1996 and has created online training programmes for hundreds of companies, including Xerox, IBM and Volvo. Over the past eight years, he has focused on data, content marketing and content strategy. Since 2021, he has been exploring AI, community and Web3.

He is the co-author of the second edition of Epic Content Marketing with Joe Pulizzi and the author of Epic Content Marketing for Higher Education.

Experience

Aug 2017 – Present
Director of Content Strategy and Assessment
University of Rochester
Jan 2016 – Sep 2017
Digital Marketing Manager
Harris Corporation
Nov 2014 – Jan 2016
Multimedia Developer
Harris RF
Sep 2012 – Nov 2014
Multimedia Developer - Consultant
Miller & Associates Sourcing Specialists, LLC
Feb 2006 – Aug 2012
Multimedia Developer
Raland/Premier Technical Services
1996 – 2009
Freelance Multimedia Developer
Self-employed
Feb 2003 – Feb 2005
Web/New Media Director
Dixon Schwabl Advertising
1996 – 2001
Multimedia Developer
Creative Approaches
Mar 1990 – Aug 1992
Airborne Infantry
U.S. Army

Education

Aug 1992 – Dec 1995
Bachelor’s Degree, Creative Writing
Missouri State University
1988 – 1990
University at Albany

Publications

Courses by Brian W.

Digital Marketing

Think Like a Marketer: Content Creation, Analytics, and AI for Success

19 May - 06 June 2025

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