Alejandro Masferrer

I’m a process designer and facilitator with more than ten years of experience working globally with different teams and industries. From design and advertising to engineering and communication. I’m a curious creative and a lifelong learner.

My philosophy is to create inclusive processes that allow everyone to contribute. Creativity is not exclusive, but available for everyone. My methodology provides people with simple yet powerful frameworks to create a safe space to work where innovation and creativity thrive.

I have vast experience in facilitating - both small and large groups, in-house or remote. I create memorable experiences, engaging workshops and a sense of community and collective purpose for my participants.

I developed my brand Triggers in 2016, a process-design company that focuses on producing modern tools and methodology for modern teamwork. Our most well-known product is the Ideation Cards and they are used by thousands of teams around the world.

I also wrote a book on a methodology that I developed to facilitate co-creation processes called “Creative Process Design; A Methodology for Team Ideation and Co- Creation” (Gustavo Gili, 2019).