AI for B2B Content Strategy & Lead Generation
A Focused Session on Using AI to Elevate Content Strategy, Uncover Insights, and Drive Lead Generation
Join us for an insightful session with Andy Crestodina as he shares a practical AI framework for B2B content strategy and lead generation, built through hundreds of hours of hands-on experimentation and research.
About the Event
While AI is often praised for improving speed and efficiency, this session explores something far more valuable: using AI to improve content quality, uncover audience insights, and drive measurable business impact across the funnel.
You’ll learn how to make smarter, more informed marketing decisions while creating content that truly resonates with your audience.
Event Details
📅 Date: Thursday, June 25, 2026
🕒 Talk Starts: 16:00 CET
💻 Online Access: https://us02web.zoom.us/j/86877492836?pwd=Ktj7JfYg5b2RIPwtTEs0Vr1wNAimie.1
What We’ll Explore
Building a complete content strategy, from planning to performance
Understanding your buyers through actionable persona generation
Writing more effective AI prompts for marketing and content tasks
Discovering the topics that resonate most with your audience
Identifying content gaps and improving lead conversion on key pages
Using AI to uncover opportunities based on past content performance
Why Attend?
Your audience hasn’t changed. Their expectations, emotions, and perception of quality remain the same. What has changed is the opportunity to use AI strategically to better understand your audience and create more impactful marketing.
This session will show you how AI can support meaningful results — not only at the top of the funnel, but throughout the entire customer journey.