Sales Copywriting for Digital Marketing
Faculty
Amy Harrison
Copywriter at Harrisonamy.com and Founder of Write With Influence
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This is a practical look at persuasive writing techniques to generate leads and sales. It will include the research and target market knowledge you need to write compelling content that gets attention and converts. The module also covers specific writing techniques for headlines, calls-to-action, editing, using active language and more. It covers sales psychology, and how that translates into the written word, including how emotion plays a part in copywriting, and how to use it ethically and authentically in your marketing copy. The module focuses on writing conversion copy. This is copy for email marketing, landing pages and sales pages where the goal is to supports the business by generating enquiries or sales.
Learning highlights
- What is copywriting and being able to distinguish it from content writing
- Understanding the importance of research and how bad copy is often the result of an incomplete customer profile
- Identifying the customer information you do need, before writing any copy
- Understand the key building blocks of persuasive writing including: identifying pain points, articulating customer desires, overcoming objections, building trust and the importance of clarity
- How to identify and choose the right tone-of-voice to appeal to a customer
- How to use emotion and sales psychology to be more persuasive
- How to write a long-form sales letter
- An understanding of key copywriting techniques including headlines, bullet points and calls-to-action
Course outline
4 classes
Session 1
An introduction to copywriting and why it is important today
Session 2
Classic copywriting case studies and modern day examples
Session 3
The importance of research: The target market
Session 4
The importance of research: Your product or service
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier.
She originally trained as a screenwriter before moving into business storytelling - pulling out the compelling details of companies to build a bridge between their services and customer needs. She has talked on the subject of copywriting and the customer perspective at conversion and marketing conferences in the US, Canada and throughout Europe. She also works as a content consultant for companies within the financial, manufacturing and pharmaceutical industries.
See full profileApply for this course
Sales Copywriting for Digital Marketing
by Amy Harrison
Total hours
45 Hours
Dates
Jul 09 - Jul 27, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.