DM406
Media for Startups
Faculty
Mike Butcher
Editor At Large at TechCrunch
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Every startup business needs to get media coverage when they are trying to win users and customers. The challenge is to understand the best way to approach the media, not just with PR, but with stories that will interest them. How do you do that? This course is about the process of positioning you and your company in a way that will work for the media and your business.
Learning highlights
- The goal of this course is to give students a deep understanding of how to approach media
- How to position your company
- How to ‘write the story’ before the story is written about you
- Students will be able to use the principles and processes discussed to work with the media in a long-term manner, for the betterment of their goals and businesses.
Course outline
15 classes
Class 1
Getting your story straight
Class 2
Understanding the media
Class 3
Developing a media strategy & materials
Class 4
Dealing with Journalists
Class 5
Pitching the media
Class 6
Developing your story & further coverage
Class 7
Creating your own content & social media
Class 8
More sophisticated strategies
Class 9
Working with agencies
Class 10
Maintaining a strategic media presence
Class 11
Presentation Group 1
Class 12
Presentation Group 2
Class 13
Presentation Group 3
Class 14
Presentation Group 4
Class 15
Presentation Group 5
Course materials
Books
Methodology
We will use a combination of lectures, in-class discussion, one-on-one coaching, and assignments that lead to a final project presentation. Students’ own ideas will form the basis of assignments and the final project presentation.
Grading
Mike Butcher MBE is Editor-at-large of TechCrunch. As a writer, editor, interviewer, moderator and columnist in the tech media world he covers everything from the smallest tech startups to the largest tech giants. Lately, he’s been writing a lot about Blockchain and Crypto.
Mike has been named one of the most influential people in tech by The Daily Telegraph, The Evening Standard and The Independent newspapers. British GQ magazine has also named him one of the 100 Most Connected Men in the UK.
See full profileApply for this course
Media for Startups
by Mike Butcher
Total hours
45 Hours
Dates
Feb 01 - Feb 19, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.