DM403
Introduction to Digital Marketing, Growth and Digital Strategy
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The purpose of this course is to provide overview of different types of marketing roles and goals, and give foundation in the core skill set required to become a world-class marketing expert.
Learning highlights
- Understand marketing’s role in an organisation
- Learn to develop business and marketing strategies
- Master key marketing frameworks
- Learn to optimise marketing funnels
- Gain a solid foundation of core marketing channels
- Prepare RoI models
Course outline
15 classes
Class 1
Introduction to marketing
Class 2
Introduction to customer development
Class 3
Introduction to business strategy
Class 4
Introduction to growth marketing
Class 4
Core marketing frameworks
Class 6
Core marketing frameworks
Class 7
Core marketing frameworks
Class 8
Marketing channels
Class 9
Creating landing pages
Class 10
Creating ads
Class 11
Group and personal assignments and exercises
Class 12
Group and personal assignments and exercises
Class 13
Group and personal assignments and exercises
Class 14
Final Presentations
Class 15
Final Presentations
Course materials
Books
Prerequisites
Not applicable
Methodology
The course will consist of taught material, group work and individual assignments.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Introduction to Digital Marketing, Growth and Digital Strategy
by Alex Nechoroskovas
Total hours
45 Hours
Dates
Nov 09 - Nov 27, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.